If you’re eager to scale your business and grow an engaged audience without paid ads or hustling on social media
I’m the Easy Events Enthusiast of your dreams!
I help life-first small businesses like you grow your email list, boost your visibility & sell out your launches with low-lift online events like summits, bundles, and more, so you can scale without sacrificing what really matters.
Ready for a more sustainable way to scale your business that doesn’t require you to be on 24/7?
If you’re like most online course and digital product creators, you’re eager to grow an aligned audience that’s clamoring to buy your amazing offers. But you’re also struggling to show up the way you’re “supposed to”…
You started this business to support your life and make an impact, not spend all your free time (and then some) praying to the algorithm gods or shelling out your hard-earned income on ads.
And maybe you’ve already thought about hosting an online event to get in front of thousands of your perfect-fit people, but as soon as you started wrapping your head around all the complicated moving parts… Captain Overwhelm took over and it quickly got put on the back burner.
It CAN be a whole lot easier. And I’m here to help!
HI, I’M MICHELLE
Your Easy Events Enthusiast
And I love helping ambitious but often overwhelmed small business owners scale with online events without sacrificing what really matters to you!
I’m here to help you keep hosting an online event strategically simple so you can focus on supporting your people and making an impact with the work that truly lights you up.
To be honest, I didn’t start out as an event-obsessed business owner…
Just a few years ago, you would have found me working crazy hours driving around L.A. working as a Set Decorator. I loved the mix of creativity and practical problem solving, but quickly realized that the film industry wasn’t going to fit with the family-focused life I craved.
So I left my Hollywood dreams, moved to Paris and set about reinventing myself as a Marketer, using all those creative and practical problem solving skills I picked up working on sets.
Those first few years in business weren’t easy, juggling clients alongside a whole bunch of life stuff… Add to that my neurodivergent, introverted tendencies and I felt like a fish out of water trying to “sell myself” online.
It wasn’t until I took the leap and started selling my expertise in the form of courses & digital products that I saw a path to the life I wanted.
The one thing standing in my way?
Growing an aligned audience at scale without overworking or contorting myself into someone I’m not.
That’s where online events came in and changed the game for me!
In just 2 short years, I’ve grown my email list to 5000+, replaced my client income and built a flexible, sustainable business that fits seamlessly around my life. All in large part thanks to growing my audience and reach by hosting and participating in collaborative events like summits, bundles, and interview series.
These days, my goal is to help my fellow ambitious yet over-stretched online business owners build aligned, engaged audiences that can’t wait to buy your scalable offers so you can grow your business in a way that works for you and your life first.
As Seen In…
The values that guide my work
Accessibility & Inclusion
I believe everybody deserves equal access, rights, support and inclusion in this world.
That means I take intentional steps to make my work as accessible and inclusive to all people as possible, regardless of race, gender, sexuality, ability or disability, neurodivergence or anything else that makes you you.
Life Comes First
I love my work and am super proud of this business I’ve built, but nothing is more important to me than my family and our lives outside of work.
I expect compassion, understanding, and grace when life happens, and will always extend that same human courtesy to you too.
Celebrating Humanness
Polish and professionalism may look nice, but I’m far more interested in the squishy, messy, complicated parts that make you YOU.
I’m here to help you accept, accommodate, and embrace those things that are your humanness while showing up for your big goals and growing a business you love.
“I finally feel like I can build upon what I have and grow this business into one I LOVE, rather than one that’s running my life.
Working with Michelle has opened my eyes and I’m finally starting to feel the weight of the world lift.”
-Lee
Here’s the short and sweet of it
I’m obsessed with helping heart-led, life-first online business owners grow aligned, engaged audiences through thoughtful yet low-lift events that attract your perfect-fit people and get them beyond excited to buy.
And that’s exactly what I want for you.
"Michelle has such great initiatives and perspectives. She brings valuable fresh eyes to everything she does."
Claire
Sounds like we’re a perfect fit?
Take a look at my done-with-you Event Planning Intensives or browse my shop for more DIY solutions to get started with your low-lift, high-impact event that will grow your list, boost your visibility and help you sustainably scale your business without sacrifice!