9 Tips for structuring a high converting sales page
Your sales pages can be a huge converting asset for your business, but only if they are structured in the right way.
In this blog post, I’ll share the 9 top elements that make up a high-converting sales page. We will start with the headline and subheadline, then the introduction, offer, guarantee, close, and social proof testimonials. By understanding how to structure your sales page correctly, you can increase your chances of converting website visitors into paying customers!
What is a Sales Page?
A sales page is a webpage designed to sell your product or service. Often it may have no other navigation links or distractions and focuses solely on helping the visitor decide if they want to buy from you. It usually contains persuasive copy (aka sales text) that leads the right-fit people to buy what you are selling!
How to Structure Your Sales Page:
Step 1: The Sales Page Headline
The sales page headline is the first thing your visitors will see when they land on your converting sales page. This is where you can catch their attention and get them excited about what you have to offer! It should be short, sweet, and it should grab their interest quickly, otherwise you risk them leaving before even reading any further down into the offer details.
Step 2: The Sales Page SubHeading
Your subheading should elaborate on your headline and give more information about what you are selling. It should also be persuasive so that visitors get excited to learn more about how they can get your fantastic offer!
Step 3: Relatable Section and Pain Points
Once you've got their attention with converting headlines and subheadings, they need to know how your service can help them. You can harness their own language and the way they describe their situation and struggles. Basically, you’re using persuasive copywriting techniques (learn more about how to write better copy here!) by explaining what problem your offer solves for them!
Step 4: Introduce the Offer as the Solution
Now that you've explained the pain points and how your offer can solve their problem, it's time to introduce your offer as a solution!
Step 5: Give all of the Offer Details
After introducing the offer, it's time to give your eager reader all the details. This is where you dive into everything that’s included, how it works how much it costs, and any other pertinent information they need to know before deciding to buy!
Step 6: Social Proof and Testimonials
Now your reader has gone through all the details about your offer, but perhaps they’re still not convinced to buy yet. This is the perfect time for some social proof! Social proof is simply where you highlight other people sharing their experiences with your offer so that visitors can see how great it is. Often social proof comes in the form of written testimonials, but you could also use video testimonials, ratings, examples of your client work, case studies and anything else that shows other people have loved what you are offering!
Step 7: Introduce Yourself as an Expert
If you haven't done so already, now is a great time to introduce yourself and make sure to position yourself as a trusted expert in this field! This is your opportunity to share your story and connect with the reader on a personal level.
Need a little extra nudge to put your face on your website? Check out this article all about the benefits of putting photos of yourself on your website.
Step 8: The Frequently Asked Questions
People almost always have questions before feeling ready to buy, so it's essential to include a FAQ section on your high-converting sales page! This will answer any potential questions that visitors may have and help them decide if this is the right purchase for them.
Step 9: The Final Call to Action
As you wrap up your sales page, make sure to offer your reader a final chance to buy from you! You can harness the use of persuasive language and make sure it’s as easy as possible for them to take the next step!
Check out this article for more tips on creating powerful Calls To Action!
A few other important details you might want to add to your sales page:
A countdown timer can be great to add a sense of urgency for limited time offers
Spell out any details of your bonuses or any special pricing offers
Add in a chat box to communicate with interested parties while they’re active on your website
Video testimonials are a great way to really help potential buyers connect with the real people who love your offer and build an enormous amount of trust
And most importantly, show the value and the transformation that your offer will provide to the people who need it. That is the true power of a converting sales page!
