Creating a Sense of Urgency on Your Sales Page with Countdown Timers
The online marketplace is super competitive so it makes sense that we businesses must do all we can to stand out.
One of the tried & true ways of doing this is to create a sense of urgency on your sales page using countdown timers. This strategy encourages customers to make decisions and buy quickly. Countdown timers come in many forms and can be used on products, offers, promotions, website launches, or any event that requires urgent action.
In this blog I’ll be sharing how you can ethically use countdown timers on your sales pages to increase your sense of urgency without feeling icky.
Ethical Use of Countdown Timers
Countdown timers can be a powerful tool to boost sales when used ethically.
A countdown timer creates a sense of urgency and encourages customers to take action before the clock runs out to make sure they get the best deal on something they want. But when used in an unethical manner, the opposite can happen, leading to customers buying things they don’t want, not considering the offer properly and generally feeling wary of buying from you again.
It's important for marketers to use countdown timers thoughtfully and helpfully in order to build and maintain trust while still generating excitement around your offer.
One of the best ways to ethically use countdown timers is when there is genuine urgency or scarcity with your offer. Meaning the deal really is going away, and staying away, once the timer runs out.
Oh, and don't use a countdown timer that doesn't actually work. ..This is the quickest way to make your audience not trust you, and it just feels icky.
Tools to Create Countdown Timers and Real Urgency:
1) Deadline Funnel*
Countdown timers are an effective way to create a sense of urgency for potential customers on your sales page. Deadline Funnel* is a powerful tool that helps you create countdown timers and drive conversions. With this tool, you can set up countdown timers for any deadline or event without needing coding skills.
Creating real urgency increases customer engagement and ensures they remember to complete the checkout process. Deadline Funnel* is the industry standard and most robust tool for creating real evergreen countdown timers. Plus, it allows customization options to tailor your message to match your brand's look and feel—making it more engaging for potential buyers on your website.
You can add the countdown timer as a bar on the sales page, embedded into the sales page, and in emails.
2) Countdown Hero
(After the charges against one half of the team behind this tool, I no longer recommend this product)
A more affordable countdown timer option is Countdown Hero. Created by email marketers as an alternative to more expensive software Countdown Hero can set up simple limited-time offers, evergreen sequences and tripwire offers. While they don’t integrate natively with all email software, they do have workarounds and step-by-step video lessons showing you how to set it up.
3) ConvertBox*
ConvertBox works slightly differently than Deadline Funnel and Countdown Hero, focusing more on pop-up scarcity. It does work with creating real urgency for evergreen offers though, creating a sense of urgency on your sales page is one of the most effective strategies for driving conversions.
By adding countdown timers to your sales page, you can create a feeling that there's something special about this offer and make potential customers want it before it's too late. With the help of countdown timers, businesses can increase their sales and build a sense of urgency to encourage customers to take action.
Final Thoughts
Creating urgency is an essential sales technique, and countdown timers are a great way to do that. If you struggle to make your sales page more effective, adding countdown timers to create urgency can be an easy solution. Countdown timers can help draw attention to special offers and discounts, so consumers will be more likely to act fast to take advantage of the offer.
