How to Map Out An Effective Sales Funnel
What makes a good sales funnel for your service, product, course or program? One that converts!
The way to make a sales funnel that actually works and converts is to spend time doing a little planning and mapping out your customer journey first.
That’s essentially what a sales funnel is – your customer journey.
In this post, I’ll share some tips and tricks to help you map out your sales funnel a little easier.
Create the Perfect Lead Magnet
Most sales funnels start with a lead magnet, which is just a fancy word for a freebie. This could be a free PDF guide, checklist, workbook, template or training. There are so many ideas for lead magnets, so let your imagination run wild!
When mapping out your sales funnel, you want to have a good flow from offer to offer, which means your lead magnet needs to target the right people who would benefit from your paid offers further in the funnel.
Ideally, your lead magnet should also help people get a quick win and make a great first impression, so don’t be shy to share some of your good stuff!
Promote Your Lead Magnet
To get people into your sales funnel, you’ll need to promote your lead magnet. There are so many ways to promote your freebie, but here are just a few that should work for everyone:
Add a link or opt-in form on your website homepage with an attractive mockup of the freebie you’re offering
Create a page on your website to promote your lead magnet and share it whenever you get featured somewhere such as when you’re a guest on a podcast or write a guest blog post
Add an exit-intent pop-up on your website to give people one last chance to grab it before leaving your website
Talk about it often in your content like in your blog posts, email newsletters and social media posts
Make sure it’s linked in your Instagram bio link
Nurture Your Email List
Once someone opts into your lead magnet, the next step is essential for converting subscribers to customers or students.
We need to nurture them once they are on our email list with a great email sequences.
My favorite platforms is ConvertKit* , as they make all of the tech mapping so much easier to do.
Here’s an example of how you should set up your lead magnet sequence:
Someone signs up for your lead magnet
On the thank you page, they have a one-time offer on a low ticket digital product
If they purchase, we need to add a purchase tag and exclude that tag from the promo sequence
Why? Because we don’t want to be sending emails with a goal of getting somebody to buy the low ticket digital product if they already have
Regardless of if they purchase your one-time offer, they’ll then be added to a welcome sequence where they’ll learn more about you
Please Note: You’ve probably received promotional emails for something you’ve already signed up for. It’s annoying, isn’t it? That happens because the business didn’t set up and exclude people with purchase tags from their email sequence.
Plan and Schedule Your Offer Emails
Once somebody purchases that low-ticket digital product we talked about in the last step, where do we want them to go next? This is why it’s essential for our sales funnel offers to make sense to our audience and the next step they would need.
Here is an example of a simple sales funnel for a course creator with multiple offers at multiple price points:
Final Thoughts
Crafting a compelling sales funnel can be as simple or complex as you want it to be! Start with a compelling lead magnet and then take your new email subscriber one step at a time deeper into your world while introducing your next offers.
Want some help mapping out your sales funnel to sell your offers on auto-pilot? Book an Untangling Session and we’ll figure out your sales funnel together in just an hour!
