How to create aligned offers for your business with Olivia Radcliffe
Creating an offer that your clients actually want to buy is one thing, but what about creating an offer YOU want to deliver?
How to build products and services that work for your life, business and clients
Watch the interview below and if you want to learn more about creating an aligned business from Olivia Radcliffe who (spoiler alert!) went on to become my business bestie and business partner after this chat!!
You can also find her on Facebook and on Instagram @thebluebellgroup
Prefer to read the transcript?
00:00:01 Oh, all right. Hey everyone. Welcome. Welcome. I'm Olivia Radcliffe, in case you don't know founder of the Bluebell Group and creator of the Mom Boss Society. And I am here with Michelle who this is our second time chatting on something like this, and I'll let you introduce yourself, Michelle. Yeah. Hi, I'm Michelle pulled up or Ponte that the French pronunciation is a bit tricky.
00:00:28 I'm a web designer and we have been chatting about old things, mum business for awhile. That's something we're both really passionate about. So I'm excited for us to just keep this kind of going and share our experiences and our processes, our journeys, any insights we can offer. We had thought that today we could share about our experience, figuring out our offers,
00:00:52 how we came up with like the model of up businesses. It's something that's really fresh in my mind. It sounds like for the via too. So I thought that could be a fun thing for us to kind of chat about and share how we've landed upon kind of the businesses that we have today. Yeah, absolutely. I think, well, and it's something that I think is really,
00:01:14 really important and kind of gets overlooked sometimes with female entrepreneurs and mompreneurs specifically with my niche and as part of your niche, but is the, the structure of, of what our offers actually are. You know, there's a lot of talk behind, well, how do I get clients and talking to your audience and things like that, but then there's not as much conversation or as much work that kind of goes into crafting that offer.
00:01:45 And what does that look like as far as what you're offering, what, what you're doing to serve your audience as well as for your own schedule? Yeah, a hundred percent. And I think as busy moms, like that piece is so crucial for us to figure out how we're fitting all of this in, around the other really important things in our lives.
00:02:05 So it's been, yeah, a very different process, you know, going through how other people teach business, as you said, it's kind of brushed over a little bit and it's like, no, no, actually this is a really important piece to actually make the day to day business work in many ways. Yeah, yeah. No, absolutely. So how,
00:02:22 how do you, I know you, you doing kind of a prelaunch early launch right now, so how have you crafted your offer there? Like how does that work with your schedule and what you're doing for your audience? Yeah. So my, at the moment, I'm, pre-selling a website template kit that I have actually already done a little sale of.
00:02:44 I did a beta round that is wrapping up now, which has been really fun. And that came from kind of a lot of different pieces and parts of like business and life combining and making me realize like, this is what people needed from me and what I needed for in my business, my first kind of offers were pretty custom website designs, a to Z like branding,
00:03:08 often helping with copywriting and like the entire website design and development process, which is oh, long drawn out process. Like a couple of months is a pretty typical size. And I love that process and going really deep, but it was really hard to fit that around my schedule as a mom. And I'm often a parent, my husband works away from home for many months at a time and it just became kinda clear that that was the hottest possible format I could choose for myself,
00:03:40 like lots of recurring deadlines and lots of like big things to figure out. So I had done a bunch of research, like 50 plus research chats with people and I kept hearing this same patterns come up with these non preneurs. I knew that was my niche from pretty much get go. I'm really passionate about supporting women and moms who are trying to build businesses around their families and to support their families.
00:04:04 And I kept hearing the sense of like, I just don't have time. I feel really like overwhelmed by the process of dealing with a website so that either something they throw a ton of time or a ton of money at, but I didn't think that was really the best way to support those women. So simultaneously, like I was finding myself struggling with the big,
00:04:26 typical project format. And I also found my clients were not really being served the best way I could come up with, especially in those early months and years where a full custom website, which is, you know, months of time, thousands of euros or dollars just doesn't make sense. Like honestly, I would feel like a bad business owner to sell people that when they're just not ready.
00:04:49 So I realized I had a gap of what I was offering and I was trying to figure out what the smaller version looked like without just working more for less money. So I kind of had this epiphany when things really started to be tough. And I was like, okay, I need to basically productize my service and help people walk themselves through this entire process at their own pace,
00:05:13 but with a lot of the work already done for them. So I feel like it's kind of the preaching dude version of building the website. So my kit has a website template. That's all baked in like the strategy, the customer journey, all the different pages you could possibly need done for you at that. Sorry, I'm getting over a cold, like a brand kit that helps them figure out their branding and expo all of the graphics that I need for the website,
00:05:41 a copywriting guide to write everything and like really age head walking through like, this is how you write this and this is what you need to write here and how we can kind of phrase it to cut out a lot of that work. I know people get sort of tripped up when they stare at a blank page. So it's really the idea of taking that whole way.
00:05:59 And then there's really in depth like video tutorials, click-by-click showing you how to actually set everything up, how to customize it yourself and launch the entire thing. And that was really important to me that it was as simple as possible while still being a robust website at the end. Like it's not, I don't really care to provide just pretty websites like a can,
00:06:21 but that's not really the point have marketing tools. So it was really important to me that we're still building something that's actually going to work for the business and gives them a return on their investment and their time. And then I put in like 30 days of email support because I really believe in like supporting people and making sure they feel empowered to actually use their websites and all the resources.
00:06:42 So it all kind of came together all of a sudden, and that actually sparked me to re-examine my other services and I've changed my one-on-one service to be a pretty, a very condensed version of the website process. So I do intensives and we kind of break off the projects into smaller chunks, but work really intensely, closely together so that we can get done in like a day,
00:07:07 what would take usually months because we've got this pre-work ahead of time. We're both accountable on the day to really be there and get that feedback back and forth, which is honestly what holds up a lot of the big projects. And that's been really fun to play with. And I see a lot of value of moms being able to just like, okay,
00:07:25 I just need to block off this time. And then it's done. And it's not a bunch of, Kohl's not a bunch of like other appointments. It's really a way to just liberate their, to do list for them. Yeah. So it's been quite a revelation for me, I guess, to think of my office through this lens of like, how do I provide the best bang for their time as well as their money?
00:07:49 Like I want to use that time as best as I can. Right. Well, I mean, there were several key points in there that I love that, you know, you've, you really went back to the drawing board and thought about a product that is actually going to get people, huge transformational results. You know, what is the best thing that's going to be,
00:08:12 that you can offer your clients. It also takes your schedule into consideration because it is hurting much evergreen, you've done a ton of work, you know, putting it together and everything. And there is some support aspect to there as well, obviously, but it's, you know, not taking up all of your time, you still have, you know,
00:08:33 your little to focus on and, and you know, all your home life stuff. And, and then what was the thing you just mentioned? Oh, it just went out of my head. Yes. Yeah. Yes, yes. And having those intensive, having different levels of people to work with you on things. Cause some people want the DIY,
00:08:56 I just want to go out and get on my own. I don't need that much help. And then there are people who are willing to like pay more to get it done right now and book out your time. And that's something that, you know, I have really worked with on my own offers and help people build up their own offers and then come back and I'm like,
00:09:19 oh, I need to do the same thing for me. But one of the things that I've been struggling with lately is I I'm wrapping up some contracts from our previous offer. I had the, where I put it together and I was really new and just wanted to get like this amazing thing out there that I thought the market really, really wanted. And,
00:09:44 and it was a really, really amazing offer, but it didn't take my schedule into consideration at all. It was how can I give, give, give? And the reality is, is by giving so much, I find myself working well. I found myself, it's getting better now, myself working so much in my business, you know, helping clients fulfilling these contracts instead of working on my business and being able to grow.
00:10:15 And the reality is, is if we can't work on our businesses, if we don't have that time to ourselves for our home lives and work on our businesses and grow on many levels, then we're not going to help more people. You know, it seems kind of counterintuitive that to offer less, you will actually help more. Yeah. And to offer with yourself as part of that equation too,
00:10:39 as service providers. And even as like pretty much any business model, like we're still human and we still need to make sure that we're able to function with what we're providing. And I think kinda comes down to good customer service. Like if we're overstretched, we can't possibly deliver the level and the quality that we want. So it, if it's really hard to think of it sort of selfishly,
00:11:02 I think you can even turn it around and be like, it still serves the clients best. Yeah, no, absolutely. Again, it seems counterintuitive like focusing on yourself, what are you talking about? Your specific it's on your clients, but by focusing on yourself, you are focusing on your clients and the other thing, you mentioned more bang for their time instead of just their money thing.
00:11:27 Cause that's, I have a lot of people I work with who would come and say, well, is this course long enough? You know, it's only three weeks. Is it long enough? Like, well, what's the transformation. Like it's not really about the time. You know, that eat more is not always better with these, Of course I'd like in other contexts we don't want more,
00:11:51 like, I don't want my mechanic to take more time fixing that car. Like that's what, Yes, absolutely. If you can get me the same transformation in three days as you can three weeks, well, I want that done in three days. I don't want to take three weeks. I'm busy. Yeah, exactly. So how do you take him that to like learn,
00:12:13 I guess, learn about your self and what you want for your new offers, because you mentioned you're wrapping up this one that wasn't that sustainable. What have you kind of taken away from that and what do you shifting and adjusting this? Yeah. So one of, I am a big, big fan. I used to be very skeptical of it, but I'm a very big fan of taking intuition breaks is what I call them where there's times where you literally sit and do nothing or,
00:12:46 you know, sometimes it looks like going for a walk, but the point is to purposely tune out of external influences and really think about what is good for yourself. Like, because the reality is is we are our own best coaches. It's great to have help sometimes, but no one knows our businesses or our audience or our passions and schedules and talents and everything like we do.
00:13:15 And so taking that time to actually stop and check in with things, it can be really, really hard. There's a lot of times, especially when I first started doing this practice where I was like, what am I doing? I have dishes to do in laundry. And I should be. Yeah. But by taking that time and sitting down and listening and thinking,
00:13:45 okay, what's working and what's not. Yeah. Figuring out that my previous offer was an unlimited schedule call whenever you want sort of thing. I Get that reaction a lot when I say it. Yeah. It wasn't a year of like unlimited calls. How do you manage that? Oh my Goodness. I need to change it. But you know, it came down to,
00:14:22 obviously from my schedule, there were people who really, really took advantage of that unlimited schedule whenever you want. But then I also had other people who oddly enough, they, you know, they hear the word unlimited for a year and they think I have time. I don't have to do, you know, I can do this later. And then suddenly we get to the end of the year and they're like,
00:14:45 but I haven't accomplished anything. You feel me, Olivia, this wasn't good. And it's like, well, so they weren't getting the transformation they needed. And my schedule was getting so overbooked, overcrowded, so sitting down and really thinking, okay, what don't I like about this? What do it like Sometimes that's easier to figure out. Yeah. Yes.
00:15:12 And the other big thing is, and I'm sure you've, you've experienced this as sometimes there's a trend or a fad going on in the market or in the industry, whatever industry you're in. If you think, well, I have to do the same thing because look, how much money that person's making with that offer. But it's something that isn't aligned with your talents or your schedule or what you actually want to do.
00:15:42 And you try to force something like that. Then. I mean, you might make some money up front, but it's not in the end going to be something that's really sustainable or something that's going to help you make the impact you want to make. At least in my experience. Yeah, no, a hundred percent. That was a lot of rhetoric around like a two week website.
00:16:02 When I first started and show that's great. If you're like young 20 something, have no kids and have all the time you want to work overtime. But like that just makes no sense for me and would not provide anywhere near the quality of work I want for my clients. And funnily enough, I thought it was about extending it into this way, bigger project,
00:16:23 but actually it's about condensing it down even further to really hone in on those hyper-focused moments and kind of yeah. Get it done in a way shorter time, but ended up working out for me. It's yeah. I mean, that's one of the biggest misconceptions I think we hear a lot is, I mean, there's there, but there was so when my son was just born,
00:16:48 I think I've shared this story before, but I, I, so I had a newborn solo parent and I was trying to put together this course on Facebook ads funnels with Facebook ads specifically. And so I would like he was sleeping in his bassinet and my room at night and I'd go hide in my closet with my laptop and work on course and put it together.
00:17:14 And I got all the way through. I mean, it took me almost a year to do that. I got all the way done, I recorded stuff. And then I had a client reach out to me and say, Hey, can you build a funnel for me? And I S I was doing it, you know, I'm good at funnels.
00:17:32 But then I realized, I really don't like doing this. I hate billing. And I found myself, I didn't want to talk to him about the phone. Like I was like, I dreaded his calls. And I was like, oh my gosh, what's this going to turn into, if I launch this course and I'm providing support for people with funnels,
00:17:54 like, I don't want to do that and Created your own nightmare, Created my own nightmare. And so I did the hard thing that a lot of people feel like they can't do. And I scrapped it. I mean, I didn't delete it or anything, and I've been able to use parts of it for, you know, other programs. And in my membership,
00:18:17 I've got some trainings that I'll share with the members. And, but it, that in the end felt like so much more of a relief to like, let go of that thing that I'd been pushing, because it was big in the market at the time. It was something that seemed, people want it, but it wasn't what I wanted. But that's,
00:18:42 yeah, something that can be kind of hard to tap into actually thinking about what you want and what is your natural talent, where your strengths lie and your passions. And what's something that if you are providing support to people, you actually want to talk with them about, and don't start running. Do you have any sort of glimmer of where you want to be going now?
00:19:12 I know you probably don't want to share everything publicly, but in sort of the sense of what boundaries you want to hold and what kind of it looks like for you as a person and a business owner, not necessarily like the offer. Yeah, no, I do. So my new one-to-one program that I'm releasing actually has multiple tiers. I won't get into too many details because I haven't had the grand release yet,
00:19:36 but there are to, it's going to be a group coaching aspect to it with one-to-one. If that's the level of service they want, you can choose whichever tier works best for you. And that's something that I've kind of condensed some of my trainings. So instead of a full year of like, we'll do this one project, we're going to get it done in like eight weeks.
00:20:03 And, But it's, it's awesome. I've had some people go through the beta version and they've been like, they've been raving about how much work, how much progress they made on their own businesses in eight wings versus stuff I was doing with people for a whole year. And what would you give to do, you know, something in eight weeks that would take a year,
00:20:29 but then for my own end of things, you know, I have a lot of my trainings are prerecorded that I can provide to everyone at once. And then I will have, you know, my set group coaching times that everyone has access to if they want. And then for my one-to-one people, it's not unlimited, it's a set number of calls per month.
00:20:55 And cause the reality they'll actually, at least what I found with the beta testers is that they actually get more done when there's a set limit. And they, they feel that commitment to themselves and to their business. And instead of saying, well, I can put that off because it's unlimited. I could do whatever. And they like actively opt in to do that.
00:21:19 And I think it's a different level of accountability when you've actively opted for it too, which is Absolutely. Absolutely. And so that then works out so much better for my schedule and with my son who, Yeah. Okay. What is the choice to sort of bring in that group element, something you chose to be more flexible around your son or was that just like how you want to turn your business from the get go?
00:21:46 Well, a little of both, I do like the group coaching aspect and a lot of things I do because there is something that you get well, in my case, it's a lot of moms, a lot of women bring them all together and the way they all lift each other up is really, really amazing. And it's, it's more than they would get from just talking to me.
00:22:11 You know, that community aspect really, really enhances things from what I found and programs that I've done to, you know, I love the communities, but it does also help with, you know, my schedule with my son who at this point is 20 months old. And he's decided that he doesn't like when mom was on the phone in the afternoon morning and he's okay with it afternoon,
00:22:37 not at all. So it helps me be able to have a set schedule with that and that better than when people could schedule whenever they wanted, you know? Wow. Yeah. That's really nice to hear that this is sense of blend that came into the decision-making process. What you do. I think that's probably how most of us moms are going to go about it.
00:23:05 It's like, how can I make these two puzzle pieces fit together and make my offer and my life work. Yeah. You know, a lot of people talk about like finding a work-life balance. And I do think it is more of an equation than a balance. You know, it's sometimes there's a little more give on, you know, you need to schedule a few more meetings,
00:23:28 have a few more hours of blocked for calls or social programming or things like that. And then on the other side, there's like days where you need to spend with your family, go on vacation, baby's teething, Sick days happen and you need to adjust and Yeah. How do you deal with things like sick days or the impromptu kind of needs that having a small child can bring?
00:23:57 Yeah, that's a good question. I don't know if I have enough. I know that there is a set answer because it varies so much. But like I said, like my son, he doesn't there's times where he just doesn't want me on a call and it's like, well, I have to have a call. And with COVID, it's actually been really hard to find childcare.
00:24:22 I don't know if you've had an experience with that where you are, but Different, but similar, I think. Yeah. And I, I have made the decision. I don't want to take him to daycare right now, which, you know, if you make a different decision, that's totally fine, your own decisions there. But so it is pretty hard without childcare.
00:24:47 A lot of times to balance being on the phone or on video chats or something. Cause right now he's sleeping. So that's why he's not right here. Yeah. I know it's a tough kind of balance. And especially for those more impromptu needs that kids can come with, it's, it's challenging. And I, I feel like the thing that was really helpful that I had very early on when I was talking to businesses,
00:25:11 like I never want to feel ashamed that I'm a mom first and that if I want to work with other mothers, I expect them to tell me honestly, when they need to go be a mum. And I shouldn't feel a sense of shame when I need to go and be a mom. And we recently have had a string of colds, you know,
00:25:30 had a couple of days where just, it wasn't possible for me to get on coals when I'm on my own and the little guys, you know, feeling really bad and I just canceled things. So like, I'm really sorry, we'll reschedule it for the next week. I hope you feel better then. And just having that almost commissioned for myself to be like,
00:25:47 I need to be a mom first year was really liberating. And I think I've never had a traditional job, but I've been an employee until this point. And I think that was a really big switch to be like, no, I don't have to apologize for this. This is one of the core values of why I started this business. So I need to also hold them for myself in that value too.
00:26:09 Like I get to put my family first as well. Yeah, absolutely. And that's, I think one of the key elements behind how to craft your offers, you know, right. It's figuring out what your priorities actually are and not apologizing for having them be your priorities, crafting a business complete with your offer schedule and marketing program, everything around your lifestyle,
00:26:39 creating that lifestyle business. Yeah. I mean, like you're saying, we're the architect of this whole thing, so why not build it to suit us in this? Yeah, exactly. And having that confidence to check in with you intuition and have an understanding of where you are with things. And you know, there's always going to be something where you do have to make a choice or somethings are hard,
00:27:11 but on a whole, if you can craft that offer that helps support that life you want to live, instead of something where you have to change your life around to support what you're offering. I think that's a key distinction that I think gets, it's easy to leave that behind, especially when you're getting started as an entrepreneur and you just want things to work and you know,
00:27:38 you're, you just want clients in no matter what the cost. And then before you know it though, you're years down the line and you're having people schedule unlimited calls or they want, you know, Yeah. Do you feel like you could have come to this realization without having gone through that crazy like unlimited year of being on everyone else's schedule? I mean,
00:28:03 that's one of the most amazing lessons I think of being an entrepreneur is that anytime something goes wrong, it's really going right for you because you're learning from it. It becomes a lesson. And I don't know, maybe I would have gotten there, but I certainly wouldn't gotten there as, as strongly as hard as I am right now. But, but now I definitely think that,
00:28:30 you know, if we put an offer out there and it doesn't resonate with our audience or it doesn't work with our schedule or need to tweak it a little bit, but that's totally fine. I think there's a lot of people who feel like, oh my gosh, it's out there. I can't change it. But the reality is, is like you said,
00:28:50 we are crafting this, we're building this. So there's absolutely no shame. And there's no rule that says you can't go back and tweak it and change it to whatever your life needs are at the time, because those will change. I'm sure your, my son hits two. We're going to have even more. Well, my son's just getting out of too.
00:29:13 It's interesting. Yeah. That is really true. Sorry, what were You saying? Oh, that's really true. But I think that every challenge is also a lesson in disguise and I think giving you white space, which is a great idea to schedule it. I just sort of have mine like accidental, forced white space, and that is helpful, but I should schedule it.
00:29:36 And I think that's really valuable to give yourself space to reflect on those mistakes or those challenges so that we can ultimately learn and move forward. Because I think that's how we build the thing we're actually. Yeah, no, absolutely. Well, and you brought up a good point there that, that kind of taking that time to yourself and that having that space is,
00:30:01 is great if we can schedule it. But a lot of times with, you know, small kids and older kids and, you know, life in general schedules like that, don't always hold true. And it's really easy to fall into the habit. I think of, of kind of being hard on yourself if we can't stick to a schedule and it's more about giving ourselves grace and being adaptable to take that time as it comes,
00:30:28 you know, and it doesn't have to be a huge, like I'm going to sit for two hours on my yoga mat and meditate would be great. It's not realistic not going to happen. Definitely not. But being able to say, okay, I have two minutes, I'm going to sit here in silence instead of checking my Facebook or, you know,
00:30:51 I'm just going to sit and take a moment, focus on my breathing and feel what I'm feeling right now and kind of assess where I am with things. And for me, it also happens with like doing dishes or something like that. It was moments in life. Like when I take my son out for a walk, that is my best thinking time.
00:31:13 And it's not something I've purposefully planned, but I think really well, I guess while I'm walking and just kind of doing something else and that's my kind of accidental white space pretty much every day and I really treasure it now, I had never planned it, but it is one of my favorite parts of my daily kind of routine. If you want to call it that I I'm the same way.
00:31:34 I love love going on walks. I definitely think it's the ideas that come out when you're walking. It's something, something crazy happens. Although It must be something to do with that movement too. I'm Sure. Movement and rhythm. And, but my son has started to, it works best when I can just have him in his wagon or stroller and like zone.
00:31:57 But now he also likes pushing his lawn mower, riding his bike, and then it's like, Hmm, I have to pay attention to this. Hold on. Yeah. But no stuff like that, finding whatever works for you and your timeframe and, you know, ideas in the shower is kind of a cliche moment. But if it works where, if you're A mum who gets to have shower on their own,
00:32:22 that's a nice thing too Good point. But what do you do? So when you're out walking or whatever you're doing and you get these ideas, how do you keep track of them? Like how do you not lose them? Yeah. I feel like I used to have a pretty good memory. My memory is a complete save now. So I have my project management system,
00:32:44 which is on click up on my phone and I try really hard not to use it to manage anything, but I use it to jot down my ideas and my kind of way of thinking. And it's probably just works for me, but like I write down my little idea and I schedule it for that day on my calendar in click up. And so I have to think about it again that day before I forgotten what it was.
00:33:07 And then I can add in all my details instead of the fleshed out and actually scheduling what I'm going to do, whatever it is I've come up with. But just being able to like get it out of my brain quick, before I lose it has been really valuable. Cause I've lost tons of ideas before I came up with a system to write it down in the moment.
00:33:24 How about you? I, something similar. I think it's really great that you said of coming back to it later on when you have a moment and getting it out, then I, I do use, I'll use Google keep or a sauna or something or even air table. I go back and forth, but getting all the ideas down and then making a point to come back to it later on is important because I have this one Google keep list where I just would jot down keywords of ideas as they,
00:33:58 as they would come to me. Remember that I went back through it. I was looking at the list and I wrote one of the lines was fish bait and I'm like, Hmm, what do you mean about fish bait? I don't know. Where was I going with That? Like to leave ourselves more clues, But there were a time like that.
00:34:18 I was like, huh. Well, I mean, if it'll come back. Yeah. He going to do a whole bunch of stuff around fish food. Actually it would probably make a pretty good blog or something just to talk about not just leaving the fish, going back to it and exploring what that idea was. But yeah. Yeah. But I think that's a really good point.
00:34:46 It's also about kind of building ourselves systems to support the way that we work in our business. Not just when we're at the computer in business mode, but like in our lives as well. And I think probably every mom out there knows like the importance of the calendar, where you put down all the doctor's appointments. But I think the more we can kind of systematize those processes,
00:35:06 the less brain power we have to use every day to actually survive. And I really believe in that sense of like the kind of atomic habits idea of like you just build and you had it every day for 30 days and then it's ingrained in you and you don't have to think about it anymore. And I found that in tons of different parts of my life,
00:35:25 but I really believe in that like consciously choosing to add a new habit or a new system, putting the mental effort in all in one go for like a month, I think is the timeframe they usually say. And then you don't have to think about it anymore. And then you have that full back to kind of catch yourself because you have all those systems in that kind of process in many ways to bring.
00:35:46 So I think there's a lot of ways to like kind of hack the way that we can work through the day as mums. Yeah, absolutely. That's, I'm sure there's a name for it. I don't know if anyone knows, let us know in the comments, but there's, I follow the strategy of try to use as many or as few steps as possible to get something done.
00:36:11 So like if you pick up the dishes off the dining room table, instead of going and putting them on the counter and then going back later and putting them in the dishwasher, I will go and make a conscious effort to, it goes straight in the dishwasher, you know, eliminate those steps and kind of do that throughout the house throughout the day. And I kind of think of that with the getting stuff on the calendar,
00:36:36 you know, getting stuff on my to-do list of it's kind of a hard thing to get your brain to do. Sometimes you want to be like, well, I'll come back and do that later. But if in the moment you think I need to do this on this day, you go into your calendar right then and there, put it down, write the details down as much as you can at the time,
00:36:58 it makes things so much easier. And just eliminating those extra steps of like, well, I have to think about it later on. And then when you think about it to math to go back in and do it, like cut those steps out, just go in and do it. That's like present, you can look out for future. Exactly. Give yourselves a heads-up of it.
00:37:22 But yeah, no, I'm a big fan of, of scheduling tools and jotting things down and getting down as many details as possible as we can at the time. And it's not always possible. You know, there are going to be those times where you have a great idea and that goes away. Yeah. It's just fish bait. But I do believe that if those ideas,
00:37:48 you know, they're not gone forever, I think they're still floating around in you check in with your intuition and they will re present themselves in the right time. Someday. I will remember what fish bait means and you'll let me know. I will let you. It's probably going to be one morning. It'd be like, oh my gosh. But, but RA we have been going for about 40 minutes here.
00:38:13 So Yeah, I should wrap up. I think we covered a ton already. I think if we let ourselves, we would just sit here and talk forever. So We share a very common passion here. Yes, absolutely. So any final words you want to get in before we wrap up? No, I think just kind of keep being open and exploring,
00:38:37 and I hope that us sharing publicly kind of a process of adapting and exploring is helping you see that like that's possible for you to, I never want to say anything that like, I'm not doing myself to, I want to lead by example, but I also never want to have people feel like they have to hold themselves to any example. I also hate when people hold me to an example.
00:38:58 So if you feel like you're overwhelmed by the, like the business and the offense you've created, like have the power to fix it yourself too. Like Olivia said, we are our best coaches. I think that's really profound. So I just wanna encourage people to like, take, take your business into your own hands, cause it is equals and you can make it do what you want,
00:39:20 how you want to fit around all the other really important stuff we have going on as an office to Exactly, exactly. I think to, to wrap it up in a nice little bow, that it really all comes down to checking in with what works best for you. What you're passionate about, what your natural talents are, what works best for your schedule and where you are in life and understanding that that can change and that there's no harm in going in and changing things as they do.
00:39:52 And then also tapping into what is best for your audience. What's going to get them the fastest transformation, the biggest transformation what's going to help them get from where they are now to where they want to be. And don't worry so much about what the other people are doing in your industry or what the gurus are saying, or, you know, just listen to what works best for you.
00:40:21 And pretty much can promise that that's going to get you the best fastest results and get your clients the best fastest results also. All right, With that, I'm sure we will be back at some point to, to talk further. So I'm Sure we will. We will check you later. Ladies. I will put Michelle's contact information below or I'll have my team jump on at some point and put it in the comments in case you want to learn more about her website templates that she does have out right now,
00:40:56 because it's a really amazing package. It really, really is. I've been promoting it shamelessly to almost everyone who I run across. It needs a website so Well, and I'll share Olivia. Cause I think she's just got so many amazing resources and a wonderfully supportive community that I've had a taste of. And definitely think if you're looking for that, there's a very lovely place in this corner of the internet just for you.
00:41:25 Oh, thank you. All right. We'll see you later, ladies. Bye.
