How To Pick The Right Website Template For Your Course Creator Business
You know you need a polished and professional website as a course creator, but how do you know which type of website and which premium website template to purchase is the right one for you?
Whether you’re just starting out and divining head first into the online course and digital product world or if you’re transitioning from done-for-you services, you’ll need a strategically designed website that markets & sells your courses for you. And rather than trying to become a graphic designer, web designer and developer, it’s usually much faster and more advantageous to purchase a website template to get you started.
In this blog post, we'll explore the exciting world of website templates and how to choose the perfect one for your course creator business.
Define Your Brand Personality
Before you start browsing through countless website templates, it's essential to have a clear understanding of your brand personality. Think about how you want your business to be perceived by potential students. Are you a personal brand or a larger company? Is your vibe more approachable and friendly or are you more professional?
You’ll also need to create a strategic visual brand to translate your brand personality into the page. Understanding your brand personality will help you narrow down the options and find a template that aligns with your vision.
Consider Your Content Structure
As a course creator, your content is king! When selecting a website template, pay close attention to its structure and layout options. Consider how you want to organize your sales pages, freebie landing pages and any other essential marketing elements like a blog or podcast. Look for templates that offer easy navigation and clear sections for each aspect of your content. A well-structured template will not only enhance user experience but also make it easier for you to manage and update your site as your course offerings evolve.
Responsive Design is Key
In this digital age, people access websites from various devices like smartphones, tablets, and laptops. To ensure that your online courses are accessible to everyone, prioritize templates with responsive design. A responsive template adjusts seamlessly across different screen sizes, ensuring that your content looks great on any device. Remember, happy leads lead to successful businesses!
Customization Options
While website templates provide a convenient starting point, you will want to add your unique touch to make it truly yours. Look for templates that offer customization options, such as the ability to change colors, fonts, and layouts. This flexibility will allow you to align your website with your brand identity and create a cohesive online presence.
Compatibility with Course Platforms
As a course creator, you may decide to host your course on a third-party platform like Teachable, Thinkific, or Kajabi to host and manage your courses. When selecting a website template, ensure that it integrates smoothly with your chosen course platform. Check if the template provides dedicated sections or plugins for embedding course content and enrollment forms. Seamless integration between your website and course platform will streamline the user experience and boost conversions.
User-Friendly Interface
You don't need to be a tech wizard to create an amazing website! Opt for templates built on website platforms like Squarespace with a user-friendly interface that allows you to easily customize and update your site without any coding knowledge. Drag-and-drop builders and intuitive editing tools can save you time and energy, so you can focus on what matters most – creating incredible courses!
Testimonials and Social Proof
Building trust is crucial in the online world. Look for templates that prominently feature testimonials or social proof sections where students can share their success stories. These elements not only showcase the value of your courses but also help potential students feel confident in their decision to enroll.
Speed and Performance
Nobody likes waiting for a slow-loading website 🐢. Ensure that the template you choose is optimized for speed and performance, ideally for SEO best practices too if you're hoping to have your website rank on Google. A fast-loading site not only improves user experience but also boosts your search engine rankings. So, keep an eye out for templates that prioritize speed optimization.
Budget Considerations
Last but certainly not least, consider your budget when selecting a website template. While there are plenty of free options available, investing in a premium website template can provide you with additional features and support. Take some time to research different template providers and find one that offers the best value for your money.
Conclusion
Remember, it's all about finding a template that aligns with your brand personality, offers customization options, and provides a seamless user experience. With the right template in hand, you'll be well on your way to creating an online presence that attracts and engages your ideal students.
Check out this list of the best Squarespace website templates for small businesses!
