Is a premium Squarespace website template right for my service provider business?
Creating your first (or next) website can feel really stressful, right? There are so many things to consider between choosing the right platform and tech tools, creating a compelling design, writing conversion-focused copy, and actually getting everything together and launched... it's enough to make your head spin!
And I know you've got way better things to worry about, so let's save you some time and stress by getting you some answers about using premium Squarespace* website templates for your service-based business!
Here are some of the most common questions I've had about premium Squarespace templates for service providers
Is Squarespace the right platform for me?
There are TONS of great platforms out there to build your website without code. And each of them are great for specific needs, so you’ll simply need to find the right fit for you!
If you're looking for an easy-to-use, no-maintenance website for your service-based business I can't recommend Squarespace* highly enough! They have designed the platform to be very user-friendly and intuitive, so creating and maintaining your website is a breeze. I also really appreciate that Squarespace prioritizes not only offering fantastic training resources but also very helpful and creative support, so if you do get stuck at any point you’ll be able to get help.
You can also create a blog (and the rumors about SEO on Squarespace being sub-par are far from true!) and you could even add on digital and physical products and members areas as your business grows.
It is important to consider that Squarespace is a little more of an upfront investment than a free platform like WordPress, but in many ways you get what you pay for with the work they’ve done in creating an easy experience using your site and their fantastic support.
Why should I invest in a premium template vs a free one?
The free Squarespace templates are a great place to start, but they aren't designed with a strategy for your specific type of business in mind. So while you can certainly create your website from scratch using their templates, you’ll be doing a lot of the heavy lifting when it comes to figuring out the best structure and design for your website.
If you'd prefer to lean on the expertise of professional designers but aren’t quite ready for a custom website, a premium template is a great solution.
And often, on top of the strategically designed template that is created specifically for businesses like yours, you often get access to other resources. Graphics are a common bonus as is some form of support from the designer.
So you can see, that beyond just the visual design of the website template you’ll also be investing in more tools and support to help you create your website.
How do I pick the right premium template for my business?
It can be so tempting to just pick the prettiest template and go with that, but your website is so much more valuable to your business when it’s more than just pretty.
Make sure to look for the key pages you’ll need to properly present your offers and lead potential customers to working with you. You’ll also want to make sure that you are able to update the template to suit your specific needs. While template designers do their best to anticipate the needs of their target customers, you’ll undoubtedly have some specific things you’ll want to tweak to make your website properly represent your business. So making sure you have things like graphics templates and some training on how to update your website will be critical to your long-term success with the template.
And lastly, consider if you’d like extra support and resources to help you create your website. Those little bonuses can make a big difference to your experience of creating your website, and often can be the difference between launching it in a matter of days vs months.
Check out the top 7 premium Squarespace 7.1 templates for service providers here!
What else do I need to pay for in addition to a premium template?
Typically you'll simply need to purchase your domain if you don't already have one and your Squarespace hosting plan.
You may also choose to add paid email marketing and/or appointment scheduling software to your setup to get the most out of your website as a marketing tool.
Final Thoughts
Squarespace is a robust, easy-to-use platform that is ideal to build your service-provider business upon. And while you can certainly use their free templates or have a go at DIYing your website yourself, premium Squarespace templates are a fantastic shortcut to get a polished, strategic website created and launched on a much shorter timeline!
Make sure your website is working hard bringing in new leads for your business! Take this free quiz to see where your website needs a little TLC to work as hard as possible for your business.
