Want to turn your DIYed website into your business’s best marketing & sales asset - without the designer price tag?
Follow this step-by-step strategic process to get a whole lot more out of the website you already have.
You did the hard work of actually building a website for your business - and that’s definitely something to be proud of!
You probably spent hours, if not days, of your life creating this asset for your business.
You tackled the tech, wrangled your content, and pushed your website live - that’s no small feat!
And your DIYed website was “fine” as you got started…
You’re all in on having a great website because you know it’s critical to your business’s success
You know having a well-designed website in your corner helps you:
Get found by your right-fit people who are beyond excited to learn more about you, your business - and your offers!
Build a report with your new website visitors help them know, like and trust you
Encourage your new future-fans into paying customers - or email insiders so you can nurture them over time vs loosing them to the internet abyss
But your DIYed website isn’t exactly helping you now as you grow your business
If fact, it might even be holding you back from the very growth you’re seeking 🙈
You’re avoiding sharing your URL because you’re embarrassed that it doesn’t look nearly as professional as you actually are
You’re working so hard to build your audience & get eyeballs on your offers, but they’re not exactly converting into sales or email sign ups once they land on your site…
And you’re likely spending - aka wasting - a LOT of precious time & energy procrasta-designing your website because you know something’s not working but you have no idea what to actually do about it!
You’re ready to take matters into your own hands & make your website work a whole lot harder for your business
You kinda love messing around in your website builder and want to know the ins and outs of how your website actually works
You’re hands-on with your business and want to get in there and do the work to optimize your business’s best marketing & sales asset
And you’ve got better things to spend your money on than hiring a professional designer 5-10K to do it for you
LET’S GET YOU SET UP TO
Work Your Website
Turn the website you have into the hard-working sales & marketing asset your small business deserves.
Crafted specifically for the enthusiastic DIYer entrepreneur, you’ll walk through this step-by-step process to redesign & optimize your website so it effortlessly connects with - and converts - your perfect-fit people.
Here’s what we’ll cover inside Work Your Website:
Laying strong foundations to draw your right-fit people effortlessly through your website
Rewriting your copy to connect with your right-fit people & encourage them to purchase
Redesigning your visuals & layouts for improved usability, accessibility & brand alignment
Boosting your conversions with simple tweaks & marketing strategies to help your bottom line
Take a sneaky peek at what’s inside:
Follow my pro-designer process to uplevel your website without the designer price tag
My business started and grew from doing done-for-you strategic website design projects. And while, yes, each website is definitely different because every business is different - the process I walked my clients through was the same.
And I charged WELL for this work - like 5,000 Euros and up - because I wasn’t just pixel pushing or making things look “pretty”…
Nope, this is the high-level strategic work that directly impacts a business’s bottom line AND the business owner’s success.
But I know many small businesses and solopreneurs don’t have thousands spare to invest in their websites - even if they know having a strategic website would make a huge difference to their business - because they have families to feed, mortgages to pay and other investments they need to grow…
So I’ve packaged up my strategic website redesign process into a step-by-step self-study course so you can invest your time & energy wisely as you optimize the website you already have.
Leonie Robinson
“I felt like my website was trying to be “high-end” and failing! I felt very self-conscious about my site and felt that every change I made was a stab in the dark.
If you are at all unsure as to whether your website is the best it can be, then definitely get Michelle’s guidance. She gives positive advice and puts everything into context simply and clearly. So rather than leaving me feeling bad about my efforts, she filled me with determination and a plan of action.”
What’s included inside
Work Your Website:
9 Modules walking step-by-step through your website redesign so you can confidently master your website yourself
12 copywriting templates so you’ll know exactly what to say on every page of your website
Step-by-step workbook to help you take action as you learn
Action steps at every stage so you know exactly what you need to do when you open up your website builder
Website review by Michelle for personalized feedback on your website - valued at €500
Private Podcast feed so you can listen to the whole course on the go!
BONUS: SEO Quickstart course so you can bring more people to your site through search
BONUS: An invitation to join my client & student-only Facebook group Chez Michelle where you can get support & ask questions as you work through picking your marketing strategies
Slides & closed captions for accessibility
Ready to put your website to work?
PAY IN FULL
€997
Approx $1090 USD / £850 GBP / $1650 AUD
PAYMENT PLAN
3x €345
3x Approx $375 USD / £295 GBP / $570 AUD
You can check other currencies right here
"Before Michelle, I felt OK about my site but knew that it was pretty basic.
Now I’m more confident about my website and feel like it's more of a true reflection of my business. I think it will lead to more potential clients too!”
Jenna Folarin
Work Your Website is going to be perfect for you if…
You’ve already built your website but it isn’t getting you the results you want & need for your business to thrive
You’re relatively tech-savvy and feel comfortable updating your website yourself - or delegating it to your VA
You’re not looking for a magic solution to fix your entire business, you have the foundations in place and are ready to amplify your results with your website
On the other hand, you might want to skip this if…
You haven’t built your website yet - this course is specifically for optimizing the website you already have.
Your business is brand new and you’re still figuring out the foundations like what you want to sell & who you serve
You’re not techy and know you need extra support to implement updates on your website
Frequently Asked Questions
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Yes! This course isn’t going to show you how to build a website from scratch, but rather show you how to take the website you’ve already built and optimize it for conversions, design, usability, accessibility and more.
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Nope! Work Your Website is tech agnostic, which means regardless of the website builder you use you’ll be able to implement these strategies on your website.
This course does not include platform-specific tutorials or tech support, so you will want to be relatively comfortable using your website builder or able to outsource your updates to a VA or web designer.
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No, this course is specifically about the strategic choices you’ll need to make as a business owner and designer / builder of your website to make it as effective as possible for reaching your goals.
There are no technical trainings, walkthroughs or tech support included, though if you do with with Squarespace you are welcome to book a Strategy Session with me to troubleshoot any design or implementation questions.
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Website strategy, visual design, copywriting, branding, user experience and accessibility are all complex disciplines that take years to master.
Which is why I’ve boiled down the most impactful, most important elements of a high-converting website strategy into this course so you can get in there and implement the things that will have the biggest impact on your business.
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Work Your Website comes with ONE website review, which is a lite version of my Website Audits. You can submit your site at any point during the lifetime of this course, and I’ll record a screen share video reviewing your website in relation to the topics covered inside the course. The review does not include in-depth SEO analysis as covered in my Website Audits.
If you’d like further 1:1 support, you can book in a Strategy Session to work through any specific areas of your website or partner more closely for 3 months inside my Mentorship program.
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No problem, sometimes things don’t work out! That’s why I offer a 14-day easy-peasy refund. I’ll ask you a few simple admin questions to process your refund and you’ll see the money back in your account within 5-10 business days.
For preorder products, your 14-day period begins when I deliver your product, not when you purchase.
Copyright © 2024 Michelle Pontvert