5 Time-Saving Tips for Creating Content Your Audience Will Love

As an entrepreneur, the amount of content we have to create for our marketing and businesses can be overwhelming.

But there are some ways to make your content creation a little easier - and save yourself tons of time while still creating amazing content that your audience will love.

In this blog, I’m sharing my 5 best tips to quickly create amazing content for your audience.

Disclosure: Some links are affiliate links. If you click through and pay for a product, I'll be compensated at no cost to you.

1) Ask What Your Audience Wants

Want to know the quickest way to create content that gets engagement and leads to conversions? Ask your audience what they want!

Market research is key to any good marketing, but some of us don’t have the time / energy / capacity or inclination to hop on a bunch of calls with strangers to find out more about our audience.

Here are 3 less draining ways to learn what your audience wants are:

1. Create a simple poll on your Facebook profile or Instagram stories

2. Put together a market research survey to share with your existing audience via email or social media

3. Spend time in communities filled with your ideal audience and note down what they are talking about, struggling with and hoping to find solutions for

All of these market research methods will help you create content that your audience wants, and most importantly, needs - and none of them needs to take up a ton of your time or energy!

2) Batch Your Content

Even if you aren’t a big planner, learning how to batch your content is a simple way to save yourself some valuable time when creating tons of content. That’s because for most people it’s much easier to stay in “content mode” as you write, create or record your content than swapping back and forth between all the other tasks you have in your business while you try to chip away at creating your content

To batch your content you’ll simply group similar tasks together when planning your content calendar or tasks so you can complete a few things at once.

3) Repurpose Your Content

Another way to create tons of great content for your audience is to repurpose what you already have! Quality content takes time to create, so why not make the most of what you’ve already spent creating it?

You can easily repurpose content into different formats or even re-use older content that received a large amount of interest and engagement.

For example, if you host a podcast you can easily repurpose that content for your newsletter, social media posts and more! Check out thus blog post where I share how we repurpose our podcast content.

4) Focus on Storytelling

Adding some storytelling into your content can be a really easy way to make your content more enjoyable and entertaining (and easier to create if you’re a natural storyteller!)

Here’s an example:

Instead of sharing an Instagram caption about hiring a virtual assistant, you could include a story from a past client or talk about how your clients generally feel when they start working with you. That’s a lot more engaging than just saying, ‘this is why you need a virtual assistant.’ Telling those stories helps your audience envision themselves in your work and connect with their emotions which makes your content far more engaging.

5) Share Your Process

When you’re creating and doing, you’re likely very engaged with your work and excited about what you’re doing. Why not tap into that excitement by creating content that shares what you’re doing? People love seeing behind the scenes of other people’s work, learning how something is made and understanding what it might look like to actually do the thing that you do.

This is a goldmine for captivating content, so next time you’re in your creative process (whatever that might be!) why not share some sneak peeks of your work or photos / videos of you doing your thing?

Final Thoughts

Creating quality, engaging content that your audience loves is key to having impactful marketing that leads your right-fit people to learn and buy from you.

If you aren’t sure what sort of content to create or where to share your content, check out my self-study course Get Found Online to find your perfect-match marketing platform!