5 Ways Digital Products Have Helped Me Build A Life-First Business
Are you dreaming of a more sustainable, scalable business? Digital products may just be the way!
Courses, templates and downloadable are still super popular and can work in almost any niche. Plus, the unlimited earning potential, amazing scalability and “passive" income” of digital products are very appealing to many solo entrepreneurs.
For me, adding digital products to my business has been life-changing, because these hands-off offers have helped me grow my Life-First Business where my life and all its messy circumstances take the front seat in any decisions I make about my business.
In this blog post, we’ll be diving into the 5 specific ways digital products help me run a Life-First Business and why you might want to consider adding these 1:many offers to your business.
1. Flexibility to Work on My Own Terms
One of the biggest advantages of digital products is the flexibility they offer. As a business owner with limited capacity due to caring responsibilities and my own energy levels, I needed a way to work on my own terms. With digital products, I can create and deliver valuable content at my own pace, without being tied down to a rigid schedule. Whether it's an e-book, online course, or downloadable resource, digital products allow me to serve my audience while still honoring my energy levels and personal commitments.
I’ve taken this need for flexibility as a creative constraint in my business. So rather than setting hard deadlines for my marketing & sales, I love batching content ahead and removing deadlines from my calendar. This allows me to dive deep into work mode when I have the time and energy, and slow way down when I don’t.
2. Passive Income Stream
Who doesn't love the idea of making money while you sleep?
Now, I don’t fully buy into the whole “passive income” hype, digital products have provided me with a far more scalable and leveraged income stream that allows me to earn revenue even when I'm not actively working. Yes, I do still have to work to market my digital products, grow my audience and continue to evolve my business - but the actual selling can happen 100% without me, which is a wonderful side effect of these sorts of offers.
Once you've created your digital product and set up the necessary systems, it can continue generating income for months or even years to come. This has been a game-changer for me, as it provides financial stability while giving me more time and energy to focus on other aspects of my life.
3. Reach a Global Audience
Gone are the days when geographical boundaries limited our reach as business owners. And as a life-long expat, there’s something really meaningful to me that my business, that I run from our spare room and the corners of my day, can impact other people all over the world!
By leveraging the power of the internet, I've been able to share my expertise and help people with all sorts of backgrounds - and at all stages of business! The scalability of digital products means that I can impact more lives without compromising on my own well-being - staying true to one of my core Life-First Business values 🥰
4. Personalized Learning Experience
As a neurodivergent human who struggled in traditional learning environments, it’s really meaningful for me that I can design my digital products to cater to all sorts of different learning styles, preferences, and accessibility needs. From providing written notes and transcripts for video tutorials, private podcast feeds for longer course content, closed captions, and easy-to-use controls on videos, I aim to make my courses and digital products as accessible as possible by design and by default.
I also love playing with fun, interactive learning experiences through things like quizzes, Q&A sessions, and live implementation rounds. This not only enhances their learning experience but also fosters a deeper connection between me and my audience!
5. Automation and Time Efficiency
Let's face it: time is our most valuable asset as entrepreneurs. Digital products are one of the most leveraged offer types when it comes to time because you create them once, set them up to sell, and then automate their delivery.
Taking this one step further, there are lots of fun ways to further automate your business through things like automated email sequences to sales funnels. For me, digital products have helped me streamline my processes and allowed me to work smarter, not harder. By embracing automation, I can focus on what truly matters while still growing my business.
Conclusion
So there you have it – five ways digital products have transformed my Life-First Business. They've given me the flexibility to work on my own terms, provided a leveraged income stream, expanded my reach globally, offered a personalized learning experience for my audience, and boosted efficiency through automation. If you're looking for a calmer, more sustainable way to grow your business while prioritizing your real-life circumstances, consider incorporating digital products into your strategy. Trust me, it's a decision you won't regret!
