3 Surprising benefits of redesigning your business website
If you’ve had your business website for a while, or DIYed it yourself and never quite got it working for you, you may be wondering if it’s worth spending your precious time, energy and money redesigning your website.
Beyond just making your website “look good” a redesign can be a strategic way to up-level your business.
In this blog post, I’ll be sharing 3 surprising benefits of redesigning your website.
Redesigning your website encourages more of your right-fit people to engage with your content and offers
Once you've got your strategically redesigned website, you’ll start not only driving the right people to your site but also encouraging your perfect-fit clients & customers to engage in your content… and your offers!
This is because when you’ve crafted your website specifically to speak to those people. So they feel welcome, heard and seen when engaging with your content on your site.
And you’ll then start repelling wrong-fit clients & customers
A fun side-effect of crafting your website to more specifically speak to your ideal clients & customers is that you’ll also start repelling your wrong fit people who typically end up being customer service headaches if they do end up buying.
Your strategically designed website can become the backbone of your streamlined marketing system
Once you know that once your right fit people land on your website, you can feel confident that they’re much more likely to convert into customers or perhaps subscribers if you are doing email marketing. Which means you can then start really streamlining your entire marketing and sales systems because you have this really strong high-converting backbone for your business.
Which is a revolutionary thing for most small business owners who are doing most everything themselves!
Having your website as a strong asset that, once you get the right people there will do the hard work of nurturing and converting them for you, you're able to focus much more of your marketing energy into driving quality traffic to your site!
You’ll feel more confident creating new content with a clear strategy behind your redesigned website
And finally, once you’ve gone through the process of strategically mapping out, rewriting and redesigning your website you’ll feel a whole lot more comfortable adding in any new elements as your business grows. This is because you’ll have a clear plan nailed down for how you want to guide people through your website, how you present your offers and how you construct your pages to remain cohesive and compelling.
Often after a website redesign, my clients were actually excited to add in new blog posts, upload podcasts or even create new sales pages on their website because it was so much clearer exactly what they needed to do when working on their websites. Rather than the spaghetti-at-the-wall approach of your first iteration of your website, after a strategic redesign you’ll have a fleshed out blueprint for how every element of your website should look, feel and function. Talk about a time saver!
Final Thoughts
If you’re considering redesigning your website, there’s more to consider than just making it “look good” but when done right the redesign process can have major impacts on your business.
Considering taking on your website redesign project yourself and want a step-by-step formula to follow that’ll cut out all the guesswork? Check out my self-study course Work Your Website to follow my actionable, impactful approach to redesigning your website so you can turn the site you have into the website your business truly deserves!
