Live Launch vs Evergreen Launch: Which Method is Right for You?

If you’ve been in this online business world for a minute, you’ve probably seen or even run a launch. And while they are super effective sales methods, launches can be very overwhelming and stressful to run! Or at least, they can be…

Picking the right launch strategy for you and your business can make a huge impact, not only on your sales but on the energy it takes to execute. In this post, we will cover live launches vs evergreen launches and help you determine which is the best strategy for your next launch, including the use of email campaigns and other marketing tactics such as creating an email sequence to drive sales and action.

Live Launching

A live launch runs around an open & closed cart period, meaning your offer is only available during those times. Some people love live launching since it can bring in more buyers in a short period of time, while others can find them way too overwhelming because of the pressure that comes with managing a larger event like a live launch and its accompanying marketing campaign.

The Benefits of a Live Launch:

There are a lot of benefits of doing a live launch, including:

• The ability to create urgency around your cart close date which encourages people to buy before your special offer disappears.

• You can build a lot of FOMO (fear of missing out) by offering a limited-time bonus or early bird pricing which nudges people to jump in before the launch closes.

• And one of the largest benefits of live launching is the larger cash injection into your business in one relatively short period of selling!

Evergreen Launches & Evergreen Funnels

Evergreen simply means that something is available on an ongoing basis. So when we talk about evergreen launches, your special launch offer would be available for anyone to see throughout the year whenever they join your evergreen launch sequence. Since this type of launch is available year-round, you won’t be able to capitalize on the excitement generated by live launches, but there are so many benefits to creating an evergreen launch for your evergreen product or service, making it a great option for those looking for consistent sales throughout the times of the year.

The Benefits of an Evergreen Launch

Evergreen launches are a lot less stressful since everything is prepared ahead of time and there isn’t any live effort required! However, it might involve more tech setup at first as they are more automated.

You have more granular control over your launch elements. Since this launch is constantly running in the background, you can gather data about how each email performs and make adjustments as desired to optimize your conversions.

And if you can get your sales funnel converting, you’ll be making sales year-round without having to put in extra marketing efforts!

The Benefits of an Evergreen Funnel

An evergreen funnel is like having a 24/7 sales team working for you. Once set up, it continues to nurture leads and convert them into customers automatically, without the need for constant manual intervention.

The beauty of an evergreen funnel lies in its scalability. It can handle an unlimited number of leads and prospects without any additional effort on your part, allowing your business to grow steadily and consistently.

Additionally, evergreen funnels provide valuable insights into customer behavior and preferences over time, enabling you to refine your marketing strategies and tailor your offerings for maximum impact.

Choosing between a live launch vs evergreen for your course or digital product

When deciding between a live launch and an evergreen approach for your course or digital product, it's essential to consider the trade-offs each option offers as well as your overall goals for your business.

Consider your marketing strategy

When considering your marketing strategy, it's crucial to weigh the benefits and drawbacks of a live launch versus an evergreen approach for your course or digital product.

A live launch can create a sense of urgency and excitement among your audience, leading to a spike in sales within a short period. The engagement and interaction during a live launch can also help build a stronger connection with your audience.

On the other hand, opting for an evergreen approach offers long-term sustainability and continuous sales opportunities. With less stress involved and the ability to optimize based on data continuously, an evergreen launch can provide steady revenue streams

What are the advantages of a live launch over an evergreen model?

Live launches create a sense of urgency and FOMO, driving higher engagement and immediate sales. They allow for real-time interaction with the audience, fostering trust and connection. Additionally, live launches enable quick feedback collection, aiding in product improvement and market adaptation.

When to pick an evergreen launch over live launching?

An evergreen launch model is ideal when aiming for continuous passive income and steady sales without time-bound promotions. It's suitable for optimizing marketing strategies over time, catering to a wider audience, and maintaining a consistent revenue flow in the long run. Consider using an evergreen launch model when prioritizing sustainability and scalability for your online course or digital product launch, and utilize a well-designed landing page, automated email sequence, and self-service purchase process to make the most of this sales funnel.

The Best of Both Worlds:

A third option would be to combine the best of both worlds.

You can run regular live launches but also have a back door evergreen offer available year-round via a sales funnel. Even if your course includes time-sensitive or live components, there is a way to create an evergreen sales funnel that converts!

Or maybe you have a second self-study option that’s available on evergreen, or a version of your course that doesn’t include the live elements until the next round. There is always some unique way to make this ‘best of both worlds’ method work for you and your offer.

How do you feel about launching? If you’re keen on pulling off your next live or evergreen launch but aren’t sure you have the energy to actually pull it all off, make sure to check out Low-Energy Launching!

Frequently Asked Questions

How to Decide Between Live Launch and Evergreen Model

When deciding between a live launch vs evergreen model, consider your marketing strategy carefully. Assess if you prefer the dynamic, time-sensitive nature of a live launch or the consistent, automated presence of an evergreen approach. Factor in your target audience, the level of personal interaction desired, and the scalability of your product. Evaluate the resources required for each model, including time and financial investments. Make an informed decision based on your goals and desired outcomes.

Marketing Strategies for Successful Launches

Creating a successful launch involves implementing effective marketing strategies tailored to your target audience and product. Utilize email sequences, blog posts, and social media channels to generate buzz. Develop a compelling value proposition and leverage competitive advantages in your marketing efforts. Conduct market research to understand your ideal customer and tailor your messaging accordingly. Optimize your sales funnel and landing pages for the most impact. By combining these key elements, you can maximize the success of your live or evergreen launch.

Creating a Marketing Strategy for Your Launch

Crafting a successful marketing strategy for your launch is pivotal in reaching your target audience effectively. Utilize a blend of email campaigns, social media channels, and content marketing to maximize engagement. Conduct thorough market research to understand your ideal customer and tailor your messaging accordingly. Develop a compelling value proposition and implement it across your landing page, sales funnel, and email sequences. By leveraging the right marketing channels and tactics, you can create a buzz around your launch and generate the most impact for your product or course.

Disadvantages of Live Launches and Evergreen Models

Live launches can create high-pressure situations due to time constraints, potentially leading to rushed decisions. In contrast, evergreen models may lack the urgency that live launches offer, resulting in decreased motivation for both the seller and the buyer. Additionally, live launches require constant attention and monitoring, demanding more resources and time investment compared to the set-it-and-forget-it nature of evergreen funnels. Each approach has its drawbacks, and understanding them is crucial for determining the best fit for your product or course.

When is the best day and time to launch a new product?

The best day and time to launch a new product can vary depending on the nature of the product and your target audience. However, some general tips to consider are:

- Avoid Mondays: Many people are catching up from the weekend on Mondays, so it might not be the best day for a product launch.

- Midweek: Tuesday through Thursday are often considered good days for a product launch as people are settled into their week but not yet looking forward to the weekend.

- Morning or Early Afternoon: Launching a new product in the morning or early afternoon gives you the opportunity to engage with your audience throughout the day.

- Consider Time Zones: If your target audience is spread across different time zones, try to find a time that works well for the majority of them.

Ultimately, it's important to research your specific market and audience to determine the optimal day and time for your product launch.