The Blog
Tips & advice for small business owners about hosting & participating in online events to grow your email list, boost your visibility and prime your launches
Accessible Options
As part of my ongoing commitment to diversity, inclusion, and accommodating different needs, you can choose to watch or listen to new content too!
Read the Articles
Should You Host an Online Event?
Looking to grow your email list and boost your visibility? Maybe it’s time to host your own online event!
The Ultimate Guide to Product Launch Strategy: 6 Key Steps
Elevate your product launch strategy with our 6-step guide. Find expert insights on maximizing success for your new product.
Preparing Your Business for a Successful Black Friday Sale
Black Friday is the biggest sales period of the year, so as a business owner you must be well prepared to make the most of it. From creating your own sale to shopping strategically for deals on the tools you use for your business, consider this your Black Friday survival guide!
How to Run a Successful Flash Sale for Your Digital Product Business
Need a quick cash injection in your business? Why not run a flash sale! This blog post walks you through how to pull off a successful flash sale for your digital products.
Should you run a Black Friday sale this year?
On the fence about running a Black Friday sale this year? This blog post walks you through how to decide and how to keep it simple if you do run a sale.
Course Launch Checklist: How to Launch an Online Course
Launch your online course successfully with our comprehensive course launch checklist. Get tips and insights on course launch checklist strategies.
Live Launch vs Evergreen Launch: Which Method is Right for You?
If you’ve been in this online business world for a minute, you’ve probably seen or even run a launch. And while they are super effective sales methods, launches can be very overwhelming and stressful to run! Or at least, they can be…
Picking the right launch strategy for you and your business can make a huge impact, not only on your sales but on the energy it takes to execute. In this post, we will cover live launches vs evergreen launches and help you determine which is the best strategy for your next launch.
5 Things you don’t need in order to sell your services, courses or digital products
In this blog post, I’m sharing 5 things you do not need to have in place (or in your business at all!) in order to make good sales of your services, courses or digital products - or really anything!
How to Create a High Converting Webinar for Your Course Launch
In this post, you will find some of the best tips and tricks for creating a high-converting webinar for your course launch.
Launching with Low Energy: A Simple and Sustainable Strategy for Online Entrepreneurs
Discover a life-first approach to launching your online business with limited energy. Learn how Low-Energy Launching can prevent burnout and help you achieve success.
Get It Done Weeks: The Quick Way To Reach Your Business Goals
As small business owners, we’re constantly juggling a million priorities but how often do we actually focus in on one specific goal and get it done? Not often if you’re swamped with client projects, drowning in deadlines and churning out content on the regular.
That’s where the magic of the “Get It Done Week” comes in! By honing in on one specific goal, setting yourself a deadline and incentivizing completion, you’re far more likely to actually make progress! In this blog, I’ll be showing you how to harness the power of these productivity sprints to make real progress in your business.
How to Create a Challenge Lead Magnet for Your Course
Are you thinking about creating a challenge lead magnet for your upcoming course or digital product launch? A challenge is a great way to generate excitement and grow your audience before launching, and it’s the perfect lead magnet option for a course launch!
In this post, I’ll share some things you’ll need to brainstorm before you create and set up your new challenge lead magnet.
Why a live launch event might not work for you & your business
In this blog post, I'm going to discuss why live launch events might not be the right fit for you and your business, and why a Not-So-Live Launch Event could be the perfect solution. So, if you're tired of feeling overwhelmed by the idea of hosting a live event for your next launch, keep reading to discover a better way to connect with your audience and grow your business without exhausting yourself.
Want to see how you can make your work / life balance a little more, well… balanced?
Take this FREE self-assessment to see how your business measures up in the 10 essential areas of a sustainable Life-First business.
You will also receive my newsletter-type emails about online marketing and my Life-First business approach, including sharing products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy.