How to Market and Grow Your Podcast Audience
Starting your own podcast is a great marketing tool for connecting with your audience and increasing brand awareness. But, for a podcast to be an excellent marketing method, you also need to know how to market and grow your podcast.
If you’d love to increase your podcast subscribers and audience this year, this post is for you!
How to Grow Your Podcast
There are many interesting and unique ways to grow your podcast audience, but I’ll be sharing the top 5 ways to give you some ideas and get the marketing ideas flowing.
1) Improve Your Social Media Marketing
You are likely already promoting your new episodes on social media, and if you’re not, you definitely should be!
However, even if you are, there are ways to improve your social media marketing when it comes to promoting and sharing your podcast. Your podcast is an incredible free resource - share it and refer back to it whenever it makes sense to do so in social media posts. Use all of the formats available to you - video, stories, reels, and posts when sharing your podcast for the best reach!
Here are a few ideas:
A reel sharing your favorite podcast episodes
A carousel post sharing the top listened to episodes
A post graphic sharing some of the best podcast reviews you’ve received from your audience so far
2) Do a Giveaway or Podcast Promotion
An easy way to grow your podcast is to get your audience excited. Introduce a giveaway for listeners that includes sharing a screenshot of their review on their stories for an entry. That means more eyes on your podcast, plus the social proof of someone in their audience seeing their review.
3) Run Facebook Video Ads
Facebook ads can be a great way to market your podcast. Creating a headliner graphic with an audio clip from one of your recent podcast episodes and running a Facebook video ad can be a low-cost way to tap into a new audience. The ad cost from video ads is a lot lower than other ad costs, like purchases or conversions.
4) Guest on Other Podcasts
Another great way to market your podcast and increase your audience is to be a guest on other relevant podcasts that your ideal audience is listening to. This is a perfect method because we know that any leads from another podcast are already podcast listeners.
This has been the biggest growth factor for our podcast! Whether it’s been pitching myself to be a guest on an established podcast or our own guests inviting me onto their shows, we always see an uptick in listeners after guesting on other people’s podcasts!
5) Use Pinterest for Your Podcast Marketing
If you aren’t using Pinterest to promote your podcast episodes, you are missing out. The traffic from Pinterest can be incredible, but it is also a long-term strategy. It usually takes about 3-6 months before your account and pins start to see consistent results and growth. That’s just one reason why you should get started with Pinterest right away if you aren’t already!
Bonus: Optimize Your Show Notes to Get Found With SEO
When creating your podcast show notes, don’t forget to optimize them for search engines to improve your chances of getting found via organic search!
Check out this article for more details on how to optimize your podcast show notes.
Final Thoughts
There are tons of fun and creative ways to market and grow your podcast, so pick a few strategies to try and see how it goes! But don’t forget to track your podcast analytics so you can see if your efforts are paying off.
Thankfully, tracking your podcast analytics, as well as managing your entire podcast production process, is super simple with the Podcast Host Toolkit available right now over in the shop!
