Navigating the Marketing Maze: Finding Your Perfect Fit
SEO, Social Media, Email Marketing, oh my!
Picking the right marketing strategies & platforms can be super daunting when starting (or growing!) your online business. And with so many options out there, it can be all too easy to feel overwhelmed and succumb to the pressure of following the crowd.
However, the key to a successful marketing strategy is actually picking platforms & strategies that lean into your natural talents, avoid your weaknesses, and match your overall business goals.
In this blog post, I’ll be sharing some tips to help you overcome platform pressure and get started finding the right marketing platform for YOU.
The Allure of Popular Platforms
We’ve all heard the success stories of “so-and-so Influencer” who made millions on TikTok, or “that online business guru” who makes 6+ figures a year only through email…
And while it's tempting to idolize those successful entrepreneurs on various platforms, we need to remember that what works for them may not necessarily work for you!
Everyone has their own set of strengths, weaknesses, and circumstances that impact how likely they’ll be to hit it big. So blindly following the paths of others can lead to disappointment, because we’ve likely not been dealt the same hand - or are indeed playing the same game - as those we look up to.
Instead, I encourage you to take inspiration from their success stories and use them as motivation to find your own unique approach.
Assessing Your Natural Talents and Preferences
To find the right marketing platform, start by identifying your skills, interests, and passions.
What are you naturally good at?
What activities bring you joy?
By understanding your “unfair advantages” you can then put on your strategy hit and start thinking about how you can leverage them to your advantage in your marketing efforts.
Authenticity also plays a huge role in marketing, since the goal is almost always to connect with your audience (aka real humans) so embracing your true self is crucial!
Overcoming Weaknesses and Challenges
Now, I’m not going to sugar coat it and tell you that once you find your perfect-fit marketing platform it will be all sunshine and daisies and millions rolling in without the hard work…
Every marketing platform comes with its own set of challenges. From organic reach, competition, virality, skill… the list goes on.
So just as we did for your strengths, it's important to evaluate these potential limitations when considering which platforms you might want to consider.
And your own weaknesses when it comes to executing on the strategies required to make them work.
Hate being on video? YouTube is going to be tough.
Love writing but hate structure & research? SEO blogging might not be for you.
Finding Your Ease-Filled Marketing Strategy
Now you could try out each and every marketing platform out there to see which ones work for you. It’s a LONG way to go about it, but it’s definitely an option.
Or you can strategically select one or two platforms to put real energy into to build up momentum, get known there and optimize your efforts so you can get better faster.
If you ask me, the second option sounds much easier!
And if you aren’t sure which one or two platforms to go all-in on, I’ve got you covered! Get Found Online is a "choose-your-own-adventure” course that walks you through finding your perfect-fit marketing platform while saving you a ton if time, trial & error and heartache along the way.
Final Thoughts
As a business owner, you can’t afford the “spray and prey” approach to marketing. You need a strategically matched marketing platform to put your efforts into so you can show up, get found, and grow your business without burning out or going bankrupt in the process. So go ahead and take a shortcut to find your perfect-fit marketing platform and Get Found Online!
