Launching with Low Energy: A Simple and Sustainable Strategy for Online Entrepreneurs
Growing a business online can be challenging, especially when you're short on time and energy. As an online entrepreneur, you may find yourself juggling multiple responsibilities, from sales, marketing, customer service and… actually delivering the thing you’re selling. Add that on top of the life responsibilities you might have like a day job, looking after kids or taking care of family PLUS any health concerns, chronic illnesses, neurodivergence and other real-life circumstances that also take up your limited time & energy.
Which is why I think it’s crucial to find a launch strategy that is not only manageable but also sustainable for you as a human as well as a business owner. In this blog post, I’m introducing you to my much-beloved concept of Low-Energy Launching – a Life-First approach designed to help you thrive while growing your business.
Why traditional launch strategies don’t always work
Traditional online business advice usually focuses on going “all in” on high-intensity launch strategies that, yes, can yield good results (though that’s definitely not promised!) but also lead to stretching past our limits, ignoring our other priorities and potentially risking tipping into burnout.
Now, I’m not saying that these strategies don’t work for some people - they are the standard for a reason! But they may not be the right fit for everyone’s circumstances and energy levels.
For low-energy entrepreneurs, such as neurodivergent individuals, caregivers, those with health concerns, or those balancing a business with a full-time job, the challenge with these high-intensity launches can be significant.
An alternative to “all-in” launching
Low-Energy Launching is a strategy tailored specifically for entrepreneurs with limited energy. It prioritizes focusing on creating a minimal viable launch ahead of time, at a pace that suits you. Gone are the bells & whistles that the “all-in” launches love, instead we focus on pairing back your sales activities to those core essential high-impact activities that get your offer out in front of the people who need it (and are likely to buy it) without over-extending your limited energy.
Setting a launch pace that works for you has numerous advantages. It allows you to maintain your energy levels while still promoting your business effectively. Breaking down promotions into manageable tasks, done at a pace that suits your real life, ensures that you can tackle them without feeling overwhelmed.
And repurposing content saves time and effort, making the launch process more manageable!
Now, you won’t walk away with the “all singing, all dancing” launches of those shiny 7+ figure coaches. But you will have a workable, doable system you can create at your own pace and reuse over and over again for longer-term stability.
A look at the Low-Energy Launching process
The first thing you’ll do when mapping out your Low-Energy Launch is to determine a launch timeline that aligns with your energy levels and other life & work commitments. It's essential to be realistic about what you can accomplish without compromising your well-being, that’s the whole point of launching this way. Remember, flexibility and adaptability are key!
Then we basically break down your launch into bite-sized, actionable pieces that you can work on accomplishing when you do have time and energy. The idea is to not try to sit down and churn out a full launch in one siting but to give yourself time to chip away at building this asset for your business.
Repurposing is key to the Low-Energy Launching process too! Once you’ve nailed down your key copy on your sales page, you’ll reuse those words to share your offer publically via emails, social media posts, and even in your content! This majorly reduces your workload while maximizing the impact of your launch. And by repurposing content across different platforms and formats, you can reach a wider audience without creating entirely new content from scratch.
A case for Low-Energy Launching
Launching your offers doesn't have to drain your energy or compromise your well-being. By accepting and adapting to your real-life circumstances, you can build sustainable, repeatable systems to promote your offers that work for you. Low-Energy Launching is an alternative Life-First approach to selling that prioritizes self-care and prevents burnout.
If you're ready to dive deeper into Low-Energy Launching and implement this sustainable, repeatable system for your next promotion, head to the Business Chic Shop to get started today!
