Best advice for picking your online marketing strategy as a solopreneur

Figuring out HOW to market your products and services can be really tough.

There are so many amazing-sounding strategies out there, and since they’re about marketing you know they’re also being really well marketing to you to give them a try (and buy that marketer’s course / product / services in the process).

But knowing which marketing strategies and activities are actually going to work for YOU is a whole other problem.

In this blog post, I’m sharing my best advice on figuring out which marketing strategies are going to work best for you - as an individual - to get your offers in front of the right people.

Why you need to find a marketing strategy you actually enjoy doing

In some business owners’ minds "Marketing" is becoming akin to a curse word...

And it's not because marketing is bad! Far from it, it's literally the lifeblood of your business.

It’s because the marketing activities many small business owners tackle day in and day out make them feel absolutely horrible!

The marketing strategies they were recommended to use by some expert or another are not respecting the actual human who has to show up and do the work of putting their business out there.

And, not surprisingly, the results from this sort of forced marketing are usually, well, lackluster at best.

But it’s not like you aren’t trying! You’ve taken more courses, trainings & workshops than you’d like to admit trying to find the “one strategy to rule them all”… yet you're likely feeling even more frustrated, overwhelmed and unimpressed by how few people you’re actually connecting with than before.

What you really need is a simple, sustainable marketing strategy that actually works for YOU.

One that takes into account the real human running your business (that’s YOU btw!), leans into your unique strengths and makes the work of putting your business out there feel a whole lot less like hard work!

Marketing strategies aren’t one size fits all

Having a music-obsessed toddler in our house has really given me an appreciation for the primal need to set our own tempo. Actually feeling the beat as we mess around on a xylophone or exploring high notes on his recorder - it's a far cry from the dry, ridged violin lessons of my youth - and I LOVE IT!

In fact, I may be discovered - in my mid-thirties - that I AM actually musical 😜

The passion, feeling and excitement for music were squished out of me by the well-meaning but oh-so-boring music teachers of my childhood who just wanted me to "perform" music their way.

But we don't all have to make music the same way. And we definitely don't all learn the same way, do we?

So why would your marketing be any different?

Perhaps the real reason you're still struggling to really get know and get found online is because you're playing someone else's marketing tune!

Even though you're trying your darnedest to market and sell your offers the way some industry expert told you to, it feels like a really hard slog putting things out there only to have almost no one see them.

It's frustrating.

It's demoralizing.

And it's not doing you or your business any favors.

Finding YOUR best marketing strategy

What if you could get matched with a marketing platform and connection strategy that actually works for YOU?

As in the person actually doing the work behind your business - not some guru or expert telling you what worked for them!

That's exactly what you can do with my course Get Found Online.

Throw the “should-a, would-a, could-a” out the window and intentionally craft your own simple, sustainable marketing strategy that truly fits YOU and YOUR business!

The course is equal parts easy, approachable marketing education and choose-your-own-adventure matchmaking to help you identify ONE marketing platform and ONE connection strategy, that take your strengths and personality into account and amplify them. So while marketing might have once felt like a chore, with your perfect-match strategy it may actually become one of your favorite things to do for your business.

Now, I don't presume for a second to know what will 100% definitely work for you. Only you can figure that out.

But what I do know, is what the inside of a LOT of marketing strategies look like.

And what it takes for them to work.

And what sorts of personalities and people tend to do best with them.

So, that's what I'm sharing. I'm sharing my insider knowledge of all of the most common and most popular marketing platforms and connection strategies with you so you don't have to try them all out yourself to see which ones might fit.

And this is insider knowledge, for the most part, drawn from my own personal research, experience and experiments testing out and trying a bunch of strategies before figuring out which worked best for me.

It took me a LONG time to to figure out how they all work and why they did or didn't work for me, my clients and my colleagues.

So to save you a ton of time, trail & error, and heartache right from the start I’m sharing my streamlined system to help match you with your ease-filled - and dare I say enjoyable - marketing strategy with Get Found Online today!