Review of Mariah Coz’s Profit Architecture
If you’ve been around the online business space for a while, you may have already come across Mariah Coz or some of her work. She’s the genius behind her High Ticket Hybrid system that’s the backbone of many larger group programs.
Recently, Mariah did something crazy and bundled together ALL of her programs into Profit Architecture* which I’ll be sharing my honest review of in this blog post.
What is Profit Architecture*?
This is a collection of ALL of Mariah’s self-study courses which together help course creators, coaches and digital product creators build an ecosystem of profitable offers and evergreen enrollment engines.
The most well-known program inside Profit Architecture* is High Ticket Hybrid which walks you through setting up a high ticket group program with an application-based sales funnel. In the past, this program sold for thousands so if you’re curious about setting up a scalable group program you’ll definitely want to check this out first.
Personally, I’m not focusing on creating a group program at the moment, but learning about the social selling strategies and funnel set up has been hugely helpful in creating my self-study courses and I’ll likely incorporate strategies from this course for years to come.
The other most sought-after course inside Profit Architecture* is Evergreen Engines which is all about launching your first self-study course. From pre-selling to webinars and actually creating your offer, this course is a fantastic resource if you’re interested in launching a mid-ticket course (between $500-$2000 USD typically).
Personally, I’ve found the webinar lessons inside Evergreen Engines to be one of the BEST trainings I’ve taken on creating highly valuable free content that sells your offers on evergreen.
There’s also:
Your First 1K which covers audience building
Virtual Event Blueprint which includes templates for hosting your own virtual event for list building
Low Ticket Lead Generation which shows you how to create low ticket offers to generate leads for your high ticket programs
Champagne Client Content which is your evergreen content strategy
and more!
You also get a course called Profit Architecture that walks through tying together all of these strategies and building out your profitable ecosystem. And there’s a fantastic Facebook community for members and a Q&A private podcast feed to get support directly from Mariah.
I will note, when you enroll you are getting 12 month’s access to all of the content, community and support. This isn’t my favorite technique since it does force your hand to get through everything, but I know it’s been very motivating for some people so I kind of get why they take this approach. And there is an option to renew access after your 12 months have lapsed. But it’s worth noting before you join in case you can’t dedicate the time to work on these strategies over the next year.
Who is Profit Architecture* for?
This program is definitely targeted toward more established entrepreneurs, meaning those who have been in business for at least a few m months or a year. The reason for this is there is an expectation that you have your business foundations in place as they do not cover anything like that in the courses. So I’d say, if you’ve been around and selling something for at least a few months and are sure about your niche, systems and marketing these are great strategies to layer on top of that underlying foundation.
You’ll likely get the most out of Profit Architecture* if you’re currently serving clients in some way. I say this because there is a lot of focus on taking your existing processes & intellectual property and turning them into courses and programs, so you do need that underlying experience to then turn around and teach.
I’ll also say this program will likely serve you best if you’re more self-motivated and able to dive in and out of the program without needing feedback or hand-holding. These are self-study courses, and while there is a Facebook group, it’s not there for personalized support. And that makes sense because Mariah still offers her higher touch programs where you can get all of that lovely support and feedback. But to make her resources affordable, she’s removed that access.
Who is Mariah Coz?
Mariah Coz is an online educator and business coach who has been working with some if the biggest names in the online business space for years. She’s also been actively practicing the strategies she teaches with the way she runs her courses and programs, which I really like.
She’s friendly and approachable in the content and has really valuable insights she shares in the group since she’s been in the industry for years and has her finger on the pulse of where things are going.
Final Thoughts
If you’re looking to expand your service-based business into offering courses and group programs, Profit Architecture* is the more affordable way to get a gold-standard education on how to do so. There’s a strong focus on building evergreen assets in all of these courses, so if you’re looking to invest in building assets to serve you long term, this is a fantastic way to get started!
