How to Create a Challenge Lead Magnet for Your Course
Are you thinking about creating a challenge lead magnet for your upcoming course or digital product launch? A challenge is a great way to generate excitement and grow your audience before launching, and it’s the perfect lead magnet option for a course launch!
In this post, I’ll share some things you’ll need to brainstorm before you create and set up your new challenge lead magnet.
Why are challenge lead magnets so popular?
Challenges have been increasing in popularity recently for several reasons. They are fun, engaging, interactive, and give actionable steps to make progress during the challenge, which is very appealing for anyone who signs up.
On your end, they are relatively easy to manage and are essentially a more interactive, step-by-step webinar that you host over a few days. Spending that time with you over a few days also really helps build that know, like, and trust factor which primes people for the offer you’ll pitch at the end.
Step 1: Determine the length of your challenge
What makes the most sense for what you want your attendees to learn and do? The key is not to overwhelm them each day but also not to add in fluff content. People join challenges for actionable steps and value-packed information. Typical challenge lengths are 3-5 days but do make sure you adapt the length to make sense for the scope of what you’re teaching.
When you are figuring out the length, it’s not just the content or topic that will help you determine the length, but it’s also your audience. How much time do they have right now? Is this generally a busy time of year for them? If that’s the case, you might want to try to cut your challenge length to a shorter time frame.
Step 2: Determine how the challenge will be delivered
Will attendees need to join a private Facebook group to watch the live streams, or will you host them on Zoom?
Or will you host this as a Not-So-Live Launch Event and drip out pre-recorded content?
Make sure you schedule reminder and replay emails for your attendees because you want to keep their excitement and engagement level up throughout the entire challenge.
A few other questions to ask as you plan the delivery and customer experience for your attendees:
Will you have a Q&A session at the end of each day’s training?
Will you provide a workbook or worksheets each day or for the entire challenge?
Where will they be able to access a replay if they missed a day’s session?
Step 3: Plan and create content around your days
Finally, we want to plan and create our content for each challenge day.
Here are a few questions to ask yourself as you map out your content:
What is the focus each day?
What are 3 things attendees will learn each day?
What are their action steps after the challenge each day?
And make sure that the challenge topic, content, and plan, lead them into the next step.
What’s the next step? Your course launch! On the final day of the challenge, you want to plan out your pitch or promote any exclusive offer or bonuses to attendees who are ready to take that next step and sign up for your course or program.
Oh, and if you need some advice on getting eyeballs on your lovely new challenge lead magnet, check out this blog post where I share 5 ways to grow your email list with your website!
