Streamline Your Services and Boost Sales: The Secret to Selling Straight from Your Website

As a service provider or freelancer, your time is quite literally money. Whatever business time you’re not working on delivering your service you’re hopefully spending on areas that help bring you more clients, like your marketing and sales, or help you keep your business running, like admin and finances.

But if you’re like most small business owners, I bet there are a few things you spend your time on that aren’t contributing to your overall business growth…

Streamlining your processes and automating your sales process can make a huge impact on your bottom line! Which is exactly what we’ll be diving into in this blog post.

Why you need a streamlined service

When it comes to running an online service-based business, having a streamlined service is essential. It not only saves you time and energy but it’s also super attractive for your clients.

Let’s take a look at two scenarios:

Scenario one

You have fully customizable done-for-you offers available on your website and it’s up to your potential client to decide (aka figure out) what they want. They have to take the initiative to fill in your contact form to find out more because they can’t possibly know all the details on your website since the offer is so customizable.

Then you have to schedule a call to learn more about them and try to find a solution that fits their needs. So you put together a proposal, maybe with more choices for them to decide between.

And maybe even hop on another call to review their choices with them since they’ve now had so many options presented to them.

Finally, they’ve hopefully picked one of your package (or more likely asked for a custom option that blends some of the options you presented to them) and now you’ll create a custom invoice, contract and project outline.

And that’s all before the project even starts…

Then as you work together the scope of what’s included in the package they picked can get blurry, or forgotten since they had some many choices to consider. And you end up working overtime to meet their new expectations and possibly going overtime because of the extra work. Which means you aren’t getting paid the same reasonable rate you’d calculated way back in the proposal phase. And you’ve worked more time for this client which prevented you from booking another client…

And you’re left feeling overstretched and underpaid.

Scenario Two

You thoughtfully craft one super specific, repeatable done-for-you offer. You map out the entire process, from start to finish, and understand how much time, energy, and effort it will take you to deliver the results you’re promising.

Then you price it attractively and write a compelling sales page that walks through exactly what they get, why it’s so valuable and how the process works so your potential clients feel confident they understand exactly what they’re getting for their money.

And you’ve set your offer up to be purchasable straight just like a product from your website, so one they’re ready to go there’s no waiting or back-and-forth conversation required.

Once they’ve purchased, your streamlined systems take over and automate a large portion of the client & project management pieces for you so you can focus on delivering the high-value work only you can do. Which means you’re working less hours, but still earning the same or more!

And because you’ve got those systems so beautifully set up, your client knows exactly what to expect at every step along the way, and can likely expect to see their results much faster than if they’d booked a custom project!

Which leads to some very happy clients who tell their friends about your amazing service. This gets you more clients who are more than happy to book your offer straight from your website, especially because you’ve taken care to share about your past client successes and their testimonials to show you’re as good as you say you are.

And now you have a reliable income stream that takes up less of your time and allows you to focus on delivering just the parts of your work you enjoy. So you can spend more time with your family, or growing a second income stream, or whatever you like!

The second scenario sounds like the winner to me 😉

Designing Your Service for Sales

Now that I’ve hopefully convinced you of the importance and appeal of a streamlined service, let's dive into the process of designing and structuring one that sells.

Start by clearly defining one clearly defined, repeatable, and desirable thing you can deliver for your ideal client.

Build your compelling sales page that highlights the benefits your clients will receive, and walks through the process to highlight how simple it is for them to get the results they want. Make sure to showcase your expertise and unique selling points to help you stand out from the competition and attract the right customers.

And price your service thoughtfully, not so low that people question the value but not so high that they’ll expect the moon. You want your price to directly reflect the value you’re providing them (and not the hours you’re working!).

Launching Your Streamlined Service

To successfully sell services straight from your website, you need to launch your streamlined service effectively.

Along with your strategically designed sales page, you’ll need a solid marketing strategy to get eyeballs on your offer. And not just when you first start offering it, but long term as well!

There are dozens, if not hundreds, of ways to market your offer so pick a strategy that feels doable for you and stick to it for at least for 90 days to see if it’s working. Then tweak and adjust as you get feedback on how well you’re reaching your target audience.

Automating the Sales Process

Finally, make sure it’s easy for people to actually buy your stuff!

That’s why I love productized services; you can sell your done-for-you work just like you would a product, taking payment through your website and confirming their purchase right away. This seamless sales process can be a huge draw for clients who know what they want, have money ready to spend, and are ready to buy - which also means you’ll be attracting serious clients with real problems you can solve!

Final Thoughts

Spending some time upfront to create a really thoughtful, streamlined process for your services is a major win-win for both you and your clients. And by setting up your services to sell straight from your website, without sales calls, you’ll not only be attracting serious buyers but you’ll also free up your time to focus on delivering the very best service possible. If you’re curious about setting up a streamlined, productized service make sure to check out Sell Without Sales Calls where you’ll pick your perfect offer that’s primed to sell, set up your systems and launch your offer so you can start earning more without working overtime!