When is the perfect time to redesign my website?
If you've felt like your website could use a facelift, you're not alone. A website redesign can breathe new life into your online presence and help you reach new customers. It can also be necessary if your business has undergone major changes, you’re appealing to a new audience or you’re shifting your brand in some way.
This blog post will discuss some of the tell-tale signs that it might be time for a website redesign. And remember, these are just guidelines, so if you feel like your website needs an update by all means go for it!
Your business focus or audience has changed
Businesses change, and our brand grows over time as we evolve and the market shifts. This is totally normal and a critical part of any successful business journey.
But if your business focus or audience has changed, it's probably time to update your website. Your website should always reflect your company's current direction and appeal to your target audience. So, a website redesign can really help you reach new customers, share your new direction and reinforce your brand identity.
Your branding has pivoted or been updated
If you've recently given your visual branding a facelift, it's a great idea to incorporate these changes on your website. Your website is often the first point of contact for new customers, so it should reflect your business's current direction and brand identity. Not only does this present your business in the best light, but it also keeps your brand consistent across the internet so everything matches! So if you’ve invested the time and / or energy in rebranding your business, let your new branding shine through on your website!
You aren't happy with your website anymore
This sounds obvious, but it’s worth reminding you that if you aren’t in love with your website it’s DEFINITELY time to revamp it! Your efforts to market your website are directly tied to how confident you feel in the website you’re sending people to, so it’s critical you feel excited for future clients to land on your site.
Or perhaps the website you have now was built with a premium template or you went the fully DIY route. That's totally fine, but if your business is growing and your website is stuck miles behind, you won't feel happy with it. That's a major sign that you should invest in hiring a professional web designer to create a new online home for your business.
Curious about what to look for when hiring a web designer? Check out this article where I share my best tips on choosing the right website designer!
You feel like your website doesn't function as well as it could
If your Squarespace website seems slow or some custom code has made it not mobile-friendly anymore, it's definitely time to update it.
A website redesign can help make sure that your website functions at its best and works across all devices. It’s also critical to optimize your website if you’re hoping to find clients through SEO optimized content!
This is exactly what we cover inside my signature website design course for non-designers Work Your Website! You’ll review everything you’ve already got in place, map out a strategic plan and then thoughtfully update your website following the step-by-step process and bite-sized lessons.
Final Thoughts
A website redesign can be a great way to update your online presence and reach new customers. A complete website redesign or refresh can completely transform the look and feel of your website, not to mention the results it can get your business!
