Why You’re Not Getting Clients From Discovery or Sales Calls
As a service provider, you may find yourself struggling to attract clients and close deals through discovery or sales calls. Traditionally we’re taught we have to sell with sales calls, but this can be very stressful and time-consuming if you have limited energy or other life circumstances that make it difficult to dedicate extensive hours to sales calls. But fear not!
In this blog post, we will explore five effective selling strategies that will help you book clients without having to do sales calls.
Make sure your service is clear and compelling
While you may be an expert in your field, more likely than not your ideal client is not - that’s why they’re thinking of hiring you! So make sure you aren’t using industry jargon to describe your services.
For example, if you are a Virtual Assistant for small businesses, rather than focusing on your technical knowledge and systems you’ll do better to focus on the desired outcome your ideal client is looking for such as freeing up their time, reducing stress etc…
When your offer is clearly presented in language your ideal client can understand and is presented in a way that speaks to their desired outcomes or illustrates how you can solve their problems, it’s much easier for them to see why they should book you!
Additionally, you may be struggling to book clients on sales calls because you’re making your potential clients do too much work! When we have open-ended services with lots of customization available, it puts pressure on your potential client to understand and be able to clearly articulate what it is the want.
On the other hand, when you have a super specific, clearly defined service with one explicit outcome it’s far easier for your potential clients to see this as the solution they’ve been looking for and be ready to book without needing to hop on a call!
When you have a streamlined, specific offer you can actually design it so you never have to do sales calls in order to sell it by setting it up as a productized service that sells directly from your website as if it was a product!
See how to set up your own streamlined productized service with my free lesson right here.
Utilize persuasive copywriting techniques
Speaking of compelling language, one powerful way to engage and convert potential customers is through persuasive copywriting. By crafting compelling and persuasive messages in your website content, emails, and social media posts, you can captivate your audience and entice them to take action.
Focus on highlighting the unique benefits and value your products or services offer - not just the features of what you are including. For example, if you include 1 monthly call in your retainer service, make sure to spell out why that monthly call is valuable for your clients such as they will be able to adjust your goals according to business growth.
When looking at your copywriting, make sure to use strong headlines, storytelling techniques, and customer testimonials to build trust and credibility. Remember, effective copywriting is about connecting with your audience emotionally and addressing their pain points.
Especially if you are looking to sell your services without sales calls, you will need your copy to work extra hard for you to do the selling for you! So getting your customer journey and sales page optimized for conversions is going to make a big difference.
Optimize your website for conversions
Your website is the virtual storefront of your business and first impressions really do matter when it comes to making sales.
To maximize your conversions, you’ll want to focus on user experience and intuitive design.
Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.
Use clear call-to-action buttons that guide visitors toward taking the desired action, whether it's making a purchase, signing up for a newsletter, or booking a consultation.
Incorporate testimonials and social proof to build trust and credibility.
Regularly analyze website data to identify areas for improvement and optimize your site accordingly.
Take this free quiz to see how well your website is working for your business
Leverage the power of social media platforms
Social media platforms provide an excellent opportunity to showcase your services to a wide audience and help people fall in love with your work before ever meeting you 1:1.
Create engaging content that resonates with your target market by sharing valuable tips, behind-the-scenes glimpses into your business, and success stories from satisfied customers. Encourage interaction by asking questions and responding to comments promptly.
Building a strong online presence on platforms like Facebook, Instagram, LinkedIn, or Twitter can increase brand visibility and attract potential clients who resonate with your message.
Implement email marketing campaigns
Email marketing remains one of the most effective ways to nurture leads and drive sales, and is often majorly underused by service providers. So you’ll have a leg up on your competition if you bake in email marketing into your sales process!
Create a compelling lead magnet such as an ebook, checklist, or webinar that provides value to your target audience in exchange for their email address to grow your email list. Then, once you have their contact information, you can nurture your leads with a series of well-crafted emails that offer helpful tips, insights, and invite them to learn more about your services!
This doesn’t have to be complicated, but a thoughtful email series that directly answers the most common concerns and questions your ideal clients have before being ready to book your services can dramatically cut down on your need for sales calls while boosting your overall conversion rates!
In conclusion
Traditional sales calls are not the only path to success for small business owners. By embracing alternative selling strategies, you can attract clients and close deals without the need for extensive sales calls. Utilize persuasive copywriting techniques, leverage social media platforms, implement email marketing campaigns, create compelling video content, and optimize your website for conversions. Remember, building a successful business should fit around your real-life circumstances. So why wait? Start implementing these strategies today and watch your business thrive!
