5 Selling Strategies That Allow You To Sell Your Services Without Sales Calls
You know you need to sell your done-for-you services, but there are a lot of things you think you need to be doing in order to sell… And honestly, a lot of those sales strategies just keep you busy (and stressed!) but don’t actually lead to making more money.
As a small business owner with limited energy or capacity, it can be challenging to show up and sell with traditional sales calls. Whether you're juggling childcare responsibilities, dealing with health challenges, or managing chronic illness, finding a calmer and more sustainable way to sell is crucial to the success of your business.
In this blog post, we will explore five selling strategies to sell your services without relying on sales calls.
Create productized services that sell straight from your website
One of the easiest ways to stop sales calls to sell your services is to optimize your services to not require calls in order to sell. Sounds simple, but what does that mean?
Rather than creating open-ended, customizable packages for your services that require you getting to know a client’s needs and circumstances before putting together a proposal will, by nature, require you to talk with potential clients before they can purchase from you.
On the other hand, if you create a streamlined service that follows the same process and provides the same deliverables, then you are solving the exact same problem for the same sort of people with this one offer. And that allows you to streamline your sales process, by setting it up as a productized service!
Productized services are streamlined, repeatable done-for-you services that are packaged up and sold via your website the same way you would sell a product. So rather than booking a sales call in order to book your custom service, with a productized service your potential client can learn all about your offer on your website and then book in directly via your checkout system, without needing to talk with you at all beforehand!
Setting your service up as a productized service is one of the easiest ways to cut out sales calls, and can build it a lot of time freedom in your business as well!
Learn more about how you can create your own productized services with my free lesson here.
Build an Engaging Online Presence
In today's digital age, having a strong online presence is essential for any business. By leveraging social media platforms, blogging, and email marketing, you can reach your target audience without the need for time-consuming sales calls.
Basically, you’re building your “know / like / trust” factor with your audience en mass rather than one-on-one on a sales call.
Your potential clients will find you via your marketing efforts, and then creating engaging content that showcases your expertise builds trust with your potential customers.
If you decide to launch a productized service, you may also want to focus some of your marketing efforts on search engine optimization (SEO) techniques to ensure your website ranks high in search results specifically for the service(s) you are selling.
Develop Compelling Sales Funnels
Sales funnels are a powerful tool for automating the sales process and reducing reliance on sales calls. A well-designed funnel guides potential customers through a series of steps that lead them toward making a purchase.
This can be done through your website customer journey where you lead visitors to learn more about your topic, explore case studies and examples, opt-in for your freebie, get your emails to learn more about your approach before deciding to explore your service sales page and book in your productized service. You could even add on bump offers or upsells to make more from each customer!
At the heart of any good sales funnel is an engaging top-of-funnel opt-in offer - aka a valuable free piece of content such as e-books or webinars in exchange for email addresses. Once they’ve opted-in for this free gift, you can nurture these leads with automated email sequences that provide additional value and gradually introduce your service as the logical next step. This approach allows you to sell effectively without needing to hop on a sales call!
Leverage Testimonials and Social Proof:
Testimonials and social proof play a crucial role in building trust and credibility with potential customers. Collect positive feedback from satisfied clients and show them off prominently on your website and social media profiles. Encourage happy customers to leave reviews on platforms like Google My Business or Yelp.
Sharing success stories and testimonials vastly reduces the need for sales calls because it allows your satisfied customers to do the selling for you!
Implement Chatbots and AI Assistants
Chatbots and AI assistants are becoming increasingly popular in the business world, providing a seamless customer experience without the need for human intervention. These automated tools can handle basic inquiries, provide information about your products or services, and even process transactions.
Adding some simple automation you can respond quickly to interested parties without having to book in a call to get their questions answered, which works particularly well when they can go on to book your productized service directly on your website since it reduces a lot of the delay with these types of more direct, specific offers.
Conclusion
Selling without sales calls is not only possible but also preferable for small business owners with limited energy or capacity. By implementing these five strategies - creating a productized serivce, building an engaging online presence, developing compelling sales funnels, leveraging testimonials and social proof and utilizing chatbots and AI assistants - you can grow a successful business that fits around your real-life circumstances. Embrace these alternative selling methods to create sustainable systems, offers, and marketing techniques that align with your needs. Remember, success doesn't have to come at the expense of your well-being; it's all about finding a calmer and more sustainable approach to entrepreneurship!
