The Blog

Tips & advice for small business owners about hosting & participating in online events to grow your email list, boost your visibility and prime your launches

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Branding Michelle Pontvert Branding Michelle Pontvert

Creating a Brand

This is the first part of my 4-part series taking your behind the scenes of my web design process. I’ve always loved a good“making-of” mini-documentary about any film or TV show I watch, so I figured I’d do the same and take your behind the curtain, if you will, as I work through a project.

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Branding Michelle Pontvert Branding Michelle Pontvert

Working with Branding

Branding is a critical part of your business identity and of your website design. Without branding there would be no cohesion within your web design – a mix of random colours, fonts and patterns would look a mess! Not to mention the ever-important logo which lets customers know who you are and sets you apart from your competitors.

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