The Blog
Tips & advice for small business owners about hosting & participating in online events to grow your email list, boost your visibility and prime your launches
Accessible Options
As part of my ongoing commitment to diversity, inclusion, and accommodating different needs, you can choose to watch or listen to new content too!
Read the Articles
The Power of Personal Brand Photography For Your Business
It's no secret that people buy from people they know, like, and trust. So if you're looking to attract more clients or customers, personal branding photography is a powerful tool to help make that happen. Keep reading to learn more about the power of personal brand photography and how it can benefit your business.
Why Authenticity is Key to Building a Successful Brand
If your business or brand is feeling ‘off’ lately, it could be because you need to re-align your brand. Authenticity plays an important role in helping build trust between businesses and their customers, which can lead to increased visibility and customer loyalty.
In this blog post, I’ll be discussing why authenticity should be at the heart of any branding strategy.
The Power of Storytelling in Building Your Brand
As an entrepreneur, you know that building a strong brand is essential for the success of any business. Your brand helps you build trust and connection with your potential clients, and sharing stories is a fantastic way to deepen that.
Creating a Brand that is Scalable and Sustainable
If you’re building your own business, you may be struggling to build a brand that is both scalable and sustainable. If so, you're not alone. Many entrepreneurs struggle with this, especially when they’re working on their businesses alone. Luckily, there are some steps you can take to address it!
In this blog post, we'll discuss some of the best ways to create a brand that is scalable and sustainable. Keep reading to learn more!
How to optimize images in Squarespace
If you’re creating your website in Squarespace you’ll want to make sure you are optimizing your images to make sure they look good while also improving your SEO and site speed!
Why you need to use photos of yourself on your website
Do you need portraits of yourself on your website? Portraits and photos of yourself can make a big difference not only to the look of your website but to how people connect with you as a person.
How I got super clear on my brand, and how I help my clients do the same
How I got found clarity around my own brand and my journey into entrepreneurship as shared on the Brand Strategy Podcast.
Why you don't really want just a logo
As a Branding and Website Designer, I hear people asking for “just a logo” all the time. And while their intentions are usually nothing but admirable, saving money and keeping things simple, thinking about your logo or your branding in this way is a major disservice to your business.
Ever wondered why we love certain brands?
Have you ever fallen in love with a brand? Felt drawn to buying things from a business just because you like the way they do things or the beautiful packaging. I have!
What in the world are favicons and why should you care?
Ever wondered what a favicon was and why you should care if your website has one? Favicons are the smallest version of your logo mark and a great way to share your brand in the smallest of places.
3 Reasons why design is really creative problem solving, not art
Solve business struggles with design! 3 ways that design is the perfect tool to solve tricky business problems with creative solutions.
9Plus1 – Client Project Behind the Scenes
I’ve been busting to share this fresh and understated branding and web design project for a few weeks, and now it’s finally live I’m thrilled to share a little sneak behind the curtain of this project.
4 Brand Strategy Questions to Refine Your Branding
Thinking strategically about your brand as a whole (meaning your visual identity as well as your brand voice, tone and mission) to create a cohesive brand is a crucial part of establishing any business. Without a thoughtful, planned out brand strategy the perception of. your business can come off as disorganized, inauthentic, confusing or worse, off-putting.
5 Tips for your next Brand Photo Shoot
Beautiful, on brand photography makes up a huge part of the overall style and look of your website, so getting your brand photography just right is super important.
How to use Color Psychology for your Business
Have you ever wondered how to pick the best colors for your business? Never fear, this is a super simple guide here to help you pick the right colors for your branding and website based off of color psychology.
Want to see how you can make your work / life balance a little more, well… balanced?
Take this FREE self-assessment to see how your business measures up in the 10 essential areas of a sustainable Life-First business.
You will also receive my newsletter-type emails about online marketing and my Life-First business approach, including sharing products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy.