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Tips & advice for small business owners about hosting & participating in online events to grow your email list, boost your visibility and prime your launches

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Online Business, Branding Michelle Pontvert Online Business, Branding Michelle Pontvert

Why Authenticity is Key to Building a Successful Brand

If your business or brand is feeling ‘off’ lately, it could be because you need to re-align your brand. Authenticity plays an important role in helping build trust between businesses and their customers, which can lead to increased visibility and customer loyalty.

In this blog post, I’ll be discussing why authenticity should be at the heart of any branding strategy.

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Online Business, Branding, Marketing, Strategy Michelle Pontvert Online Business, Branding, Marketing, Strategy Michelle Pontvert

Creating a Brand that is Scalable and Sustainable

If you’re building your own business, you may be struggling to build a brand that is both scalable and sustainable. If so, you're not alone. Many entrepreneurs struggle with this, especially when they’re working on their businesses alone. Luckily, there are some steps you can take to address it!

In this blog post, we'll discuss some of the best ways to create a brand that is scalable and sustainable. Keep reading to learn more!

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Branding Michelle Pontvert Branding Michelle Pontvert

4 Brand Strategy Questions to Refine Your Branding

Thinking strategically about your brand as a whole (meaning your visual identity as well as your brand voice, tone and mission) to create a cohesive brand is a crucial part of establishing any business. Without a thoughtful, planned out brand strategy the perception of. your business can come off as disorganized, inauthentic, confusing or worse, off-putting.

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