Why a live launch event might not work for you & your business
Live launch events - think webinars, challenges and bootcamps - have become the norm in the online business space, but are they really effective for everyone?
As a Life-First Business Strategist, I've seen many online entrepreneurs struggle with the demands of hosting a live launch event.
So in this blog post, I'm going to discuss why live launch events might not be the right fit for you and your business, and why a Not-So-Live Launch Event could be the perfect solution. So, if you're tired of feeling overwhelmed by the idea of hosting a live event for your next launch, keep reading to discover a better way to connect with your audience and grow your business without exhausting yourself.
Why live launch events might not be right for you
As an online entrepreneur, you might have heard a lot about how important of live launches are, and how they can bring in massive revenues in a short time.
And by “live launch” they almost always mean hosting some sort of big event like a webinar or challenge to get everyone excited to buy your course, program, product, or whatever…And for many entrepreneurs, this works.
But these sorts of live launch events might not be the best fit for everyone…
Here are some reasons why hosting a live launch event might not be a good fit for YOU:
1. You have limited time and / or energy
Hosting a live launch event requires a lot of preparation, planning, and execution. And, you know, showing up live at a pre-determined time ready to sell your stuff.
All of this requires a lot of time and energy, which can be a challenge if you're a busy parent, have health issues, or have limited capacity due to other reasons.
This can also be a major consideration for your audience too! With a live launch event, you are limited to a specific date and time and if your audience can't make it, they miss out! This can be a problem for busy entrepreneurs who have limited availability or who live in different time zones.
That’s why a Not-So-Live Launch Event is a much more flexible, inclusive option for both you and your audience!
2. You have limited resources for your launch
Investing in a bunch of fancy tools, software and even ads to launch a new offer doesn’t always make sense.
If you’re just starting out in business and spending big on a launch doesn’t make sense. Or if you’re testing a brand new offer and want to sell a beta round first before putting all of your eggs into that proverbial basket. Or you’re at a place where you’d prefer to keep or invest your hard-earned savings in something else.
In those instances, taking a lower-key approach to launching your event might be a much smarter approach.
3. You have a smaller audience
Pulling out all the stops for a big whiz-bang live launch event when you only have a few people who are likely to attend doesn’t sound like a good ROI for your energy investment, does it?
Keeping your launch efforts smaller and less taxing on you when you’re still growing your audience makes a lot of sense. That way you can reserve your limited capacity for actually working with people who pay you vs expending all your energy in the sales process!
4. You’re not comfortable showing up live
This is something a lot of other coaches will tell you to just “push through” but I don’t think that’s always the best advice.
Sure, sometimes we need to nudge ourselves out of our comfort zones in order to grow. But that doesn't mean you should completely ignore your own internal sense of comfort and ease!
In fact, it’s often very obvious when you’re pushing it too much and you’ll spend far too much time and effort trying to manage your nerves vs actually enjoying hosting the event and getting to know your potential clients during your launch event.
So if you’re not comfortable presenting or speaking publically, trying out a less live presentation style could be a great way to still share value with your audience without stretching beyond your comfort zone.
Your audience will love Not-So-Live Launch Events too!
Here are a few reasons why your audience will love your Not-So-Live Launch Event:
1. Convenience
One of the biggest advantages of a not so live launch is the convenience it offers your audience. Live events often require attendees to be available at specific times, which can be difficult for those with busy schedules or in different time zones. With a Not-So-Live Launch Event, your audience can participate on their own time, making it easier for them to learn about your business or product.
2. Flexibility
A Not-So-Live Launch Event provides flexibility for both you and your audience. You can create content ahead of time, giving you the ability to make changes and adjustments as needed. Your audience also has the flexibility to consume the content at their own pace, allowing them to fully absorb the information you are sharing.
3. Interactivity
Just because your launch event isn't live doesn't mean it can't be interactive. You can incorporate elements such as quizzes, polls, and Q&A sessions to keep your audience engaged and involved. In fact, a Not-So-Live Launch Event can even provide more opportunities for engagement than a live event, as attendees have more time to ask questions and provide feedback.
4. Increased Reach
A Not-So-Live Launch Event allows you to reach a wider audience. Since attendees can participate at any time, your launch can be promoted to individuals in different time zones or those who are unable to attend live events due to other commitments.
Final Thoughts
In conclusion, a Not-So-Live Launch Event can be a fantastic alternative to live events. It offers convenience, flexibility, interactivity and increased reach for both you and your audience. So, if you're feeling overwhelmed by the pressure of a live launch, consider trying a Not-So-Live Launch Event instead – your audience will thank you for it!
