How to structure your website navigation

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Here’s the 2-minute video:

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Here’s what I share in the video:

Structuring your website navigation

The navigation on your website is simply this top part of your website with the links that lead to other pages, including this main button.

Keep it simple!

We want to aim to keep this very simple. Ideally, you’ll want to have around five to seven blinks total in your navigation.

If you can get away with less, by all means, please do!

I really encourage you though to not have more than seven links because it starts to become challenging for people to decide where to go next on your website.

Choose ONE main Call To Action

You'll want to make sure you've picked out one main call to action for your navigation. Your call to action is the main thing you want people to do when they've landed on your website and decide to move forward with you in one way or another.

This is typically the button on the top right side of your site, like I have on my website.

And I do encourage you to make it visually distinct, so it draws attention.

Include only the KEY pages a potential client needs to see to decide if they want to work with you

You will want to include only the essential pages that a potential client will need to visit to decide if they want to work with you in your navigation.

In the example I share in the video, we have the services page, which shares about the way that people can work with this person, a case study page, an about page and a blog that adds extra content to help people decide if this is the right fit.

Use your logo as a link back to the homepage

In the example, if you were to click on this “Rosie Smithson” logo, you would go straight back to the home page.

This is a great way to save you some space in your navigation and follow standard website behavior that people have come to expect.

To recap, we're aiming to make it very obvious and easy for people to operate your website and get to this ultimate goal of working with you!