I’ve been busting to share this fresh and understated branding and web design project for a few weeks, and now it’s finally live I’m thrilled to share a little sneak behind the curtain of this project.

Thinking strategically about your brand as a whole (meaning your visual identity as well as your brand voice, tone and mission) to create a cohesive brand is a crucial part of establishing any business. Without a thoughtful, planned out brand strategy the perception of. your business can come off as disorganized, inauthentic, confusing or worse, off-putting.

Beautiful, on brand photography makes up a huge part of the overall style and look of your website, so getting your brand photography just right is super important.

Recently I’ve been exploring ways to help my lovely clients with some of their smaller projects. This has taken shape into my Designer Days where I block out a whole day to work on whatever branding or website design projects my client needs help with.

When running a business, it can be all too easy to fall victim to the seemingly never-ending array of tasks that pop up daily. But when we let those small things pile up and take over our time, we can lose sight of the bigger picture.

Picking the right Web Designer to create or refresh your business website can feel daunting. There are a ton of talented designers out there!

Knowing that to include, and what not to include on your website’s homepage can be overwhelming. Some sites seem to put everything, as in their whole site, on their homepages. While other’s take a more minimalist approach. Neither of these approaches is right or wrong, but there are some common guidelines both would do well to follow.

I’m an avid bookworm and I love sinking my teeth into a book that helps me grow and improve my business. I also love taking courses, listening to podcasts and watching YouTube videos to learn new skills, but reading an old-fashioned printed book will always be one of my favorite ways to absorb new information.

Have you ever wondered how to pick the best colors for your business? Never fear, this is a super simple guide here to help you pick the right colors for your branding and website based off of color psychology.

I’m not really one to make “New Year’s”resolutions. I’m more likely to get an idea in my head on a random Thursday and stick with it for the next several months or years!

This is the fourth and final part of my 4-part series taking your behind the scenes of my web design process.

This is the third part of my 4-part series taking your behind the scenes of my web design process.

This is the second part of my 4-part series taking your behind the scenes of my web design process.

This is the first part of my 4-part series taking your behind the scenes of my web design process. I’ve always loved a good“making-of” mini-documentary about any film or TV show I watch, so I figured I’d do the same and take your behind the curtain, if you will, as I work through a project.

Branding is a critical part of your business identity and of your website design. Without branding there would be no cohesion within your web design – a mix of random colours, fonts and patterns would look a mess! Not to mention the ever-important logo which lets customers know who you are and sets you apart from your competitors.