The Blog

Tips & advice for small business owners about hosting & participating in online events to grow your email list, boost your visibility and prime your launches

Accessible Options

As part of my ongoing commitment to diversity, inclusion, and accommodating different needs, you can choose to watch or listen to new content too!

Read the Articles

Online Business, launching, Marketing Michelle Pontvert Online Business, launching, Marketing Michelle Pontvert

Get It Done Weeks: The Quick Way To Reach Your Business Goals

As small business owners, we’re constantly juggling a million priorities but how often do we actually focus in on one specific goal and get it done? Not often if you’re swamped with client projects, drowning in deadlines and churning out content on the regular.

That’s where the magic of the “Get It Done Week” comes in! By honing in on one specific goal, setting yourself a deadline and incentivizing completion, you’re far more likely to actually make progress! In this blog, I’ll be showing you how to harness the power of these productivity sprints to make real progress in your business.

Read More
Online Business, launching, Marketing Michelle Pontvert Online Business, launching, Marketing Michelle Pontvert

How to Create a Challenge Lead Magnet for Your Course

Are you thinking about creating a challenge lead magnet for your upcoming course or digital product launch? A challenge is a great way to generate excitement and grow your audience before launching, and it’s the perfect lead magnet option for a course launch!

In this post, I’ll share some things you’ll need to brainstorm before you create and set up your new challenge lead magnet.

Read More
Online Business, Marketing, Selling Michelle Pontvert Online Business, Marketing, Selling Michelle Pontvert

How to Sell Your Course Before Creating Anything

Pre-selling your course, whether it be with a beta launch, founding member launch or a simple pre-sale is a great way to get paid before you make anything! And you’ll be confident that people actually want your new course because they’ve already paid for it.

In this blog, I’m breaking down how to you can pre-sell your next course before creating any of the content.

Read More
Online Business, launching, Marketing, Productivity Michelle Pontvert Online Business, launching, Marketing, Productivity Michelle Pontvert

Why a live launch event might not work for you & your business

In this blog post, I'm going to discuss why live launch events might not be the right fit for you and your business, and why a Not-So-Live Launch Event could be the perfect solution. So, if you're tired of feeling overwhelmed by the idea of hosting a live event for your next launch, keep reading to discover a better way to connect with your audience and grow your business without exhausting yourself.

Read More
Online Business, Branding, Marketing, Strategy Michelle Pontvert Online Business, Branding, Marketing, Strategy Michelle Pontvert

Creating a Brand that is Scalable and Sustainable

If you’re building your own business, you may be struggling to build a brand that is both scalable and sustainable. If so, you're not alone. Many entrepreneurs struggle with this, especially when they’re working on their businesses alone. Luckily, there are some steps you can take to address it!

In this blog post, we'll discuss some of the best ways to create a brand that is scalable and sustainable. Keep reading to learn more!

Read More

How to Write the Perfect Email Welcome Sequence

Creating a great email welcome sequence to greet your new email subscribers is so important.

In this blog post, I’ll show you how to write the perfect email welcome sequence to connect with your new audience members who sign up from your website.

Read More
Online Business, Marketing Michelle Pontvert Online Business, Marketing Michelle Pontvert

Best advice for picking your online marketing strategy as a solopreneur

Looking for an easier way to market your business online? Finding the best marketing strategies for your unique strengths as a business owner is key to picking your most successful and sustainable marketing strategy.

In this blog post, I’m sharing my best advice for picking your online marketing strategy as a solopreneur.

Read More
Online Business, Marketing Michelle Pontvert Online Business, Marketing Michelle Pontvert

6 Low-Energy Marketing Strategies For Launching

Are you about to launch a new business, product, program, or digital course? There are so many different marketing strategies out there to consider, and it can be really tough to know which ones will be the most effective for you. Especially if you don’t have a lot of time or energy

In this blog post, I’m sharing six low-energy marketing strategies worth considering for your next launch.

Read More
Life First Business Assessment free workbook
 

Want to see how you can make your work / life balance a little more, well… balanced?

Take this FREE self-assessment to see how your business measures up in the 10 essential areas of a sustainable Life-First business.

    You will also receive my newsletter-type emails about online marketing and my Life-First business approach, including sharing products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy.